Under Armor Swot Analysis - 744 top quality shirt. A shirt that provides compression and wicks sweat away from your skin rather than absorbing it. A shirt that works with your body to regulate temperature and improve performance. (Kevin Plank)Under Armor was founded in 1996 by former University of Maryland football player Kevin Plank. Under Armor is the creator of performance clothing designed to keep athletes cool, dry and lightweight throughout a game, practice or training session. Marketing Strategy of Under Armor TARGET MARKET Under Armor is essentially a product specifically designed for sports. With this in mind, it is very easy to determine the potential target market associated with this business. Sportsmen and women are the exact target market for Under Armor products; they target these particular groups knowing full well that in different sports fields there are fanatics who follow exactly what their favorite player wears. Covering almost every sport in the world, it attracts people from different parts of the world. Under Armor covers a range of sports like rugby, football, golf and even athletes. Based on the information above and the fact that they focus on sports and athletics, we can assume that a large number of people will be interested in their products. HOW ARE THEIR PRODUCTS PRICED? Under Armor product prices are relatively low as they try to compete in a market dominated by Nike, Puma, Adidas and Mizuno. These fierce rivals are all fighting to market ... middle of paper ... products from their online website or entice them to visit the nearest sports store. SALES PROMOTIONS Sales promotion is usually a short-term sales incentive. which works efficiently, but is subject to price sensitivity. They usually offer free shipping and transportation of products if ordered in a certain quantity.PUBLIC RELATIONSUnder Armor uses public relations as a tool to maintain good relations with its investors. This is important in order to maintain quality investor relationships to ensure that current shareholders continue to provide funds to the company. MARKET COVERAGE STRATEGY This is a promotion plan tailored to the target market of interest to the planner. Under Armor a different promotional offer designed to offer a variety of products. They use different lines that fall under the company but offer different benefits

Essay / Under Armor Swot Analysis - 744 top quality shirt. A shirt that provides compression and wicks sweat away from your skin rather than absorbing it. A shirt that works with your body to regulate temperature and improve performance. (Kevin Plank)Under Armor was founded in 1996 by former University of Maryland football player Kevin Plank. Under Armor is the creator of performance clothing designed to keep athletes cool, dry and lightweight throughout a game, practice or training session. Marketing Strategy of Under Armor TARGET MARKET Under Armor is essentially a product specifically designed for sports. With this in mind, it is very easy to determine the potential target market associated with this business. Sportsmen and women are the exact target market for Under Armor products; they target these particular groups knowing full well that in different sports fields there are fanatics who follow exactly what their favorite player wears. Covering almost every sport in the world, it attracts people from different parts of the world. Under Armor covers a range of sports like rugby, football, golf and even athletes. Based on the information above and the fact that they focus on sports and athletics, we can assume that a large number of people will be interested in their products. HOW ARE THEIR PRODUCTS PRICED? Under Armor product prices are relatively low as they try to compete in a market dominated by Nike, Puma, Adidas and Mizuno. These fierce rivals are all fighting to market ... middle of paper ... products from their online website or entice them to visit the nearest sports store. SALES PROMOTIONS Sales promotion is usually a short-term sales incentive. which works efficiently, but is subject to price sensitivity. They usually offer free shipping and transportation of products if ordered in a certain quantity.PUBLIC RELATIONSUnder Armor uses public relations as a tool to maintain good relations with its investors. This is important in order to maintain quality investor relationships to ensure that current shareholders continue to provide funds to the company. MARKET COVERAGE STRATEGY This is a promotion plan tailored to the target market of interest to the planner. Under Armor a different promotional offer designed to offer a variety of products. They use different lines that fall under the company but offer different benefits

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