Table of ContentsManagement TeamFinancial HighlightEmma's Bakery ProductsBreakfast Sandwiches:OthersMarket Trends and StatisticsGeneral FeaturesCompetitive AdvantageOffline Promotion StrategyOnline Promotion StrategyEmma's Bakery, is a committed registered company in the production of organic, healthy and premium quality foods in Abuja and environs. The company focuses on providing healthy pastries and pastries nationwide. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Emma's Bakery will serve healthy baked goods including bread, croissants, local chips, biscuits, cakes, etc. to its esteemed customers. All ingredients in our products will be 100% organic and natural. Our products will have different varieties of regular and low fat. In addition to the company's product offering, we intend to engage in catering service and the promotion of local spices. Target Customer Emma's Bakery aims to serve residents of Abuja and expand to the neighboring state in the near future. The customer focus demographics are as follows: 195,000 residents Average monthly income of N50, 000 60% married and single • 50.5% gainfully employed and self-employed Age range 18 years to 48 years. In addition to the demographics listed above, the company intends to target notable neighboring schools in the community. The student of this school will be guaranteed superb and frequent pastries and dishes from Emma Bakery. Management Team The company is led by Emma Osita, a food and cooking expert with 15 years of experience. He is the general director. He will be assisted by Ms. Ebuehi Roland who has 10 years of experience in culinary training locally and internationally. She has extensive theoretical and practical knowledge of bakery and catering services. Emma's Bakery, Catering & Spice Company is poised for success for the following reasons: "The management staff is well established and known for having successfully run a baking business for over 10 years." The location of the bakery is central to residential and commercial activities such as government institutions, schools and estates;” We focus on producing healthy and organic bakery foods. Our community service program will be effective because it will address simple but critical environmental issues. Financial Highlight The company is seeking Ten Million Naira (N10,000,000.00) to launch its operation. The fund will be specifically used for the following transactions: • Structural design of the bakery – N3,000,000.00 • Working capital: N500,000 to pay for marketing, staff salaries and rent until Emma’s Bakery reaches the break-even point to build it. own building structure. The main projections for the next five years are as follows: FY1 FY2 FY3 FY4 FY5Revenue TotalEmma's Bakery is a registered Nigerian company specializing in the production of premium healthy and organic bakery foods ranging from bread, snacks, small cutlets, cakes and sandwiches. We also sell breakfast, lunch and catering services to our customers. Our business extends to providing coffee and beverages to our potential customers. The company was created by Emmanuel Osita. He has been in the baking industry for 15 years working for local and international baking companies. It is this experience that will be highlightedin business management. He learned a lot from running a successful bakery business inside and outside the country. Mr. Emmauel Osita is supported by Ms. Nneka Roland, who has extensive experience in teaching cooking and baking classes at the university. She will implement her knowledge in theoretical and practical skills from the course to the advancement of the company. She has a strong personality, she led and coordinated the culinary department of the University of Abuja. The company has adopted competitive demographics and situations in the Wuse area of ​​Abuja and the location of the company serves as a competitive advantage for the company due to the population density of the area. The selection of this location is based on a careful investigation conducted over three (3) months. After several years of experience working for a local and international baking company, Mr. Emmanuel decided to start a baking business that will focus on healthy and organic production. and locally spiced baked goods for potential customers. The company aims to commence operations in the densely populated area of ​​Wuse, Abuja, due to the increased level of commercial activities and residential advantage. The decision to start the business was a result of Mr. Emmanuel's active involvement in running many successful baking businesses in Nigeria and several parts of Europe, while he was studying in London. The company's aim is to establish the following activities within the first six months of operation: Create a unique bakery menu Locate a strategic office location in the heart of Abuja in particular, Wuse. Appropriate branding of the company with a simple and useful logo and website Purchase state-of-the-art bakery technology Employ key administrative and support staff who will ensure the business runs smoothly. Emma's Bakery Products The company has developed a clear menu base based on demand from potential customers. All products are organic and of natural origin. The products are classified under the following heading: Breakfast sandwichesCroissantsBageisMuffinsBiscuits and dessertsSandwiches and wrapsBreakfast sandwiches:Sausage, spring rolls and cheddar on bagelSmoked salmon and cream cheese on bagelCroissants and danishesChocolate croissantApple croissantCherry DanishLemon danish bagsBagies natural Cinnamon Raisin BagelChocolate Chip MuffinsOrange SconeCorn MuffinBlueberryCranberry Nuts Muffin & Desert CookiesCrumb CakeShortcrunchiesChocolate Chip BrownieChocolate Chip Cookie Sandwiches & WrapsChicken Pesto SandwichMediterranean WrapRoast Beef Caesar SandwichOtherBreadRoast Beef Roll cinnamonCakeHamburger bunsMenton - chinFrench stick (Baguettee)DonutEgg rollsMeat, fish and chicken piesThe company will be built on 3,000 hectares of land with the following facilities:Kitchen areaChange more room for staffCash Point Self-service coffee point serviceWarehouse for storing raw materialsMini Hall for restaurants that can accommodate 55 customersA play area equipped with children's toysToiletSpacious parking lot that can accommodate 75 carsEmma's Bakery will directly or indirectly compete with nearby food chain companies in Wuse axis. The competitor will come from a food service provider offering organic and natural foods, including supermarkets, restaurants and cafes. Market Trends and Statistics Bread and other bakery products are staple foods in Nigeria. They are more easilyaccessible than any other food to the poor and rich of the country. With over 190 million people in Nigeria, there is a huge market for baked goods. The Premium Breadmakers Association of Nigeria (PBAN, 2018) said its members alone have created seven hundred thousand (700,000) direct and indirect jobs in Nigeria. The report by Klyveld Peat Marwick Goerdeler (KPMG, 2016) reveals that the bakery industry in Nigeria is growing at 72% and with a market value of $621 million and this growth is expected to grow with the pari passu population. Euromonitor report (2017) indicates that sales of bakery products in Nigeria are expected to increase over the indicated forecast period with a CAGR value of 6% at constant in 2017. Emma's Bakery will serve Wuse and all of residents of Abuja FCT. The company will serve businesses and government agencies in the Federal Capital Territory through a mobile delivery system. The area will aim to serve is dominated by the affluent and close local market where we can easily access organic and natural ingredients for our bakery production. The demographic status to be covered is as follows: General characteristics Total population Number of men 90,000 Women 130,000 Lower age group 10 years 40,00011Under 29 years 68,00030Under 45 years 75,000Above 46 years 25,000Focus groupPrivate company 256Government agencies 109Co-operative society 47NGO 34Income levelLow income 40,000Middle 79,000High income 15 7,000School categoryPrimary 45 Secondary 65Training institutions 34The main target of Emma's Bakery is categorized into four, namely: Conservative stay-at-home residents: these groups of people are always at indoors, either watching television or reading books or magazines. We aim to reach this group by advertising on community websites and providing home delivery services. This will encourage by collecting money on delivery options. Early morning commuters: This category of people leaves their homes early to go to the office. We intend to target these people by offering them breakfast. Workers of private and public companies: We aim to offer lunch and dinner to this category of individuals. There are about 10,000 workers working in private and public agencies in the Wuse area of ​​Abuja. Schools: There are over 50 private and public schools in Wuse. The company aims to target students, teachers and non-teaching staff of these schools by offering them user-friendly and attractive bakery products. Emma's Bakery has identified the following retailers and stores located within a 3 mile radius of our proposed factory location. These retail businesses will serve as direct and indirect competitors to our business. The Oceanic Bakery is strategically located in the central area of ​​Zone 4 of Wuse. The company is a leader in the grocery and bakery products sector in Abuja, with 15 years of experience. Oceanic Bakery offers a wide range of baked goods. Despite its success, the bakery 15% of its products are made with organic and natural ingredients. They also offer a limited variety of baked goods, including 2 types of bread, 2 types of cookies, and 1 form of cake. However, Emma Bakery aims to offer many items in different categories on its menu. Amigo Supermarket is a retail store offering bakery related products. They focus specifically on bread and desserts. However, they have more advantages than Océanique bakery due to their proximity to.