Marketing Research on the New Virtual Reality Service Provided by Marriott Hotels The main focus of the given mission is the new virtual reality service provided by Marriott hotels. It was divided into several stages in order to develop a sufficient marketing study. The group developed topics such as establishing the need for marketing research, research design, and considered possible problems that could arise during the research. To address these challenges, a wide range of businesses in the hospitality sector have been established. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay In the section titled, the research design determined the type of investigation to be conducted. The given marketing analysis is carried out using an exploratory design. Additionally, the group designed effective data collection forms, such as online surveys with well-thought-out questions. Coming to the research objectives, the main objective was to meet the needs of various hospitality industries by providing well-designed trips to guests, visitors and customers. With the aim of creating a pleasant guest experience throughout their stay at Marriott hotels. Regarding the description of the research, mention should be made of the clarity and methods of data collection illustrated in the examples and the appendix. In the end, the research presents the analysis plan and techniques used to accomplish the mission.IntroductionTechnology is advancing at a faster pace than ever before, which is changing customer expectations as well as the way the hospitality industry controls its activity. . However, some of the major developments in the industry have been a great improvement for various hotels and all other businesses related to the hospitality industry, while some are changing the way hotel developers design their buildings, structures and management. For decades the hotel industry has been stable without the market being affected, there has been so much progress with constant revenue flowing in steadily over the years. It has also been discovered that technology is moving in a direction that will facilitate more dramatic changes than ever before. And these expected changes are expected to move the industry from the work age to the wireless age, which simply means that as equipment becomes more efficient, less labor will be needed. Over the past few years, the hospitality industry has evolved toward technological and digital advancements that have become more connected and responsive to the guest experience. In the coming years, the way guests perceive and spend their time in a hotel will clearly be different in terms of customers. book their accommodation. Hotel check-in and check-out would definitely change, and the way guests access different areas of a hotel would also change in the coming years, in 2025, thanks to technological advancements. This will also improve the rapid change of the setting and structure of a hotel and will require a completely new design. However, it has been clearly predicted that all hotels will experience various technological developments with the use of artificial intelligence, infrared sensors, robotic receptionist. , 3D food imaging and processing as well as virtual reality products that will reducealso the number of human interactions in leading roles. The Need for Marketing Research The strengthening of the global economy is at the heart of the industry's growth. Each year, the global travel pool is inundated with millions of new consumers from emerging and developed markets, many with rising disposable incomes and a new ability to see the world. A sleeping giant has truly awakened, the impact of which cannot be underestimated. One of the key factors for customers in the hospitality industry is related to customer experience or memories related to the experience the customer had while staying at the hotel or accommodation provided. Other factors considered are the services and products rendered in the hotel, During the research it was concluded that the customers were not satisfied with the experience or service provided to them in the hotel, which was used to find a real solution to resolve the problems and complaints of these customers. During the research, it was found that with the use of VR (virtual reality), it could be presented to guests staying in hotels, giving them a good experience and memories of their real locations and countries they visited. You could be in Chicago and imagine how life is in Taiwan and how many tourist attractions they have in this country. In the hospitality industry, virtual reality has become particularly important due to the amount of information the average guest needs before booking a hotel room. Rather than reading descriptions, which may or may not be reliable, it offers customers the opportunity to experience it themselves. For example, this potentially allows guests to experience a virtual recreation of a room in a hotel or take a look at one of the nearby attractions. This allows the hospitality industry to benefit from the type of “try before you buy” marketing that has been common in the food industry for decades. Of course, the practical uses of virtual reality technology don't stop when the customer has booked a hotel room. Indeed, those in the hospitality industry can continue to use virtual reality to provide information and allow guests to experience nearby attractions once they arrive, thereby adding to the hotel experience itself. Problems The clear goal of search is to help the customer find content tailored to their needs. hotel trips and as the digital consumer and travelers evolve, it has been found that the customer is looking for richer content and it is also believed that providing rich and quality content to consumers will help them in their travel process and will help them with the conversion process. This was due to the problem faced by various hospitality industries which prevented them from generating profits and expanding their market base. Some ground needs to be created to facilitate the process of hotel travel change in the hospitality industry. So, a research was carried out. attempted to create a unique VR travel experience using Oculus that explored what the future of travel could be and, most importantly, it had to be realistic. What came up from the search was the teleporter, as well as the phone. The teleporter would go beyond virtual reality, however. It would also combine 3D visuals and audio with a physical experience, which would later be known as 4D. Research was conducted to require the construction of the stand and associated equipment, as well as the creation of custom props to film the visuals. During the research it was discovered thatthe booth allowed a user to enter the booth (after signing a waiver, of course), put on the headset and earbuds, and be transported into a virtual lobby. In this hall, the user is transported again to two locations, Hawaii and London, where they can experience what it really feels like to be in these two different environments. Research Objectives The research objective is to help different hospitality industries to provide a simple solution. way to enhance guests' hotel trips and help them create a valuable guest experience during their stay in the hotel environment. During the research, some insights were discovered that the customer is looking for richer content and it was also believed that providing rich and quality content to consumers would help them in their travel planning process and facilitate the conversion process. So the focus was on how to create a unique VR travel experience using Oculus that explores what the future of travel could be and, most importantly, it had to look realistic. Research Design Once the research has been analyzed, the design is identified. Exploratory research is used. Exploratory research is marketing research conducted to collect preliminary information necessary to better identify the problems and proposed hypotheses (hypotheses) under which marketing activities should be conducted, as well as to clarify terminology and prioritize research objectives. For example, it was suggested that the low level of implementation was due to poor publicity, but exploration showed that the main reason for the lack of sales was the poor functioning of the distribution system, which should be investigated further in detail at later stages of implementation. the marketing research process. The exploratory research revealed things like loan amount, reliability, friendliness of staff, etc., and also determined how to measure these things. For an exploratory investigation, it may be sufficient to read only published secondary data or to conduct a selective survey of a number of subject matter experts. On the other hand, if the exploration aims to test hypotheses or measure the interrelations between variables, then it must rely on the use of particular methods. This choice was made because exploratory research focuses on discovering concepts and insights rather than collecting statistically precise data. Information type In this case, primary and secondary information types are used. Primary data - information collected by the researcher specifically to solve a specific problem. Most often, carrying out marketing research is understood as the collection of primary information. Primary data collection methods are divided into qualitative data collection methods, quantitative data collection methods and so-called mixed methods. Secondary data is a collection of data previously collected from internal and external sources for purposes other than marketing purposes. In other words, secondary data is not the result of any particular marketing research. Secondary data is divided into external and internal. External sources are laws, decrees, decisions of state bodies, official statistics, data of international organizations, etc. Syndicated data is also obtained from external sources. Internal sources include financial and accounting reports, mission reports, complaint reviews, interviews with employees and unit leadersstructural aspects of the company, etc. These types of information were chosen because all information used in the research was obtained from available publications. sources and also surveys carried out by the people who carried out the research, so that the information was obtained for a specific purpose. There is consistency between research objectives and types of information. Since the objectives of the research are to promote the product and convince them, the information is collected in order to make the survey interesting for the target group and to help the product to be in demand. Data access methods One of the key factors for the company's success in the market lies in the timely receipt of reliable and comprehensive information about changes in the external environment, as well as its effective analysis and correct interpretation. The information was obtained by reviewing information available online and observing consumers (online surveys were used). There are two ways to collect information when carrying out advertising activities: quantitative and qualitative marketing research. During qualitative research, it is possible to collect detailed information about the concept, opinions, beliefs, needs of customers and consumers, and then study the impact of these parameters on customer behavioral criteria. Qualitative research provides an opportunityreceive direct feedback, information from consumers themselves. Through this type of marketing research, researchers can discover how customers express their own thoughts and opinions in words. This analysis allows you to gain more information about why buyers have exactly this behavior and not another. While quantitative analysis is a way to understand customer associations and characteristics of an already existing position through numbers. The large digital information obtained through this type of research is completely reliable and can be scaled up to full integration. When obtaining all the necessary data, certain difficulties arose. All investigations took a long time to observe the information. In order to observe the material, we used one of the types of observation which is “structured observation”. Structured observation is one that uses a certain number of pre-distributed categories, according to which certain reactions of individuals are recorded. Used as the main method of collecting primary information.Description of Data Collection Forms ResearchDesign In a data collection process, it is important to develop and maintain a certain style of data collection form in order to obtain the information necessary for the chosen target audience. It is necessary to ensure that structured questions, which the consumer can understand, assess satisfaction from the customer's perspective in the desired manner. Questions should be asked using the desired measurement level. Accordingly, only after this can the collected data be analyzed and diagnosed appropriately. However, any marketing researcher must be able to measure the data collected. In fact, measurement is another important aspect of the information gathering process. In order to establish accurate measurements, the researcher must go through a series of considerations when creating survey questions directed to respondents. Marriott Hotels, before launching the “VRoom Service”, designed a special type of questionnaires. In developing this questionnaire, a list of research was drawn up, in addition were..

Essay / Marketing Research on the New Virtual Reality Service Provided by Marriott Hotels The main focus of the given mission is the new virtual reality service provided by Marriott hotels. It was divided into several stages in order to develop a sufficient marketing study. The group developed topics such as establishing the need for marketing research, research design, and considered possible problems that could arise during the research. To address these challenges, a wide range of businesses in the hospitality sector have been established. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay In the section titled, the research design determined the type of investigation to be conducted. The given marketing analysis is carried out using an exploratory design. Additionally, the group designed effective data collection forms, such as online surveys with well-thought-out questions. Coming to the research objectives, the main objective was to meet the needs of various hospitality industries by providing well-designed trips to guests, visitors and customers. With the aim of creating a pleasant guest experience throughout their stay at Marriott hotels. Regarding the description of the research, mention should be made of the clarity and methods of data collection illustrated in the examples and the appendix. In the end, the research presents the analysis plan and techniques used to accomplish the mission.IntroductionTechnology is advancing at a faster pace than ever before, which is changing customer expectations as well as the way the hospitality industry controls its activity. . However, some of the major developments in the industry have been a great improvement for various hotels and all other businesses related to the hospitality industry, while some are changing the way hotel developers design their buildings, structures and management. For decades the hotel industry has been stable without the market being affected, there has been so much progress with constant revenue flowing in steadily over the years. It has also been discovered that technology is moving in a direction that will facilitate more dramatic changes than ever before. And these expected changes are expected to move the industry from the work age to the wireless age, which simply means that as equipment becomes more efficient, less labor will be needed. Over the past few years, the hospitality industry has evolved toward technological and digital advancements that have become more connected and responsive to the guest experience. In the coming years, the way guests perceive and spend their time in a hotel will clearly be different in terms of customers. book their accommodation. Hotel check-in and check-out would definitely change, and the way guests access different areas of a hotel would also change in the coming years, in 2025, thanks to technological advancements. This will also improve the rapid change of the setting and structure of a hotel and will require a completely new design. However, it has been clearly predicted that all hotels will experience various technological developments with the use of artificial intelligence, infrared sensors, robotic receptionist. , 3D food imaging and processing as well as virtual reality products that will reducealso the number of human interactions in leading roles. The Need for Marketing Research The strengthening of the global economy is at the heart of the industry's growth. Each year, the global travel pool is inundated with millions of new consumers from emerging and developed markets, many with rising disposable incomes and a new ability to see the world. A sleeping giant has truly awakened, the impact of which cannot be underestimated. One of the key factors for customers in the hospitality industry is related to customer experience or memories related to the experience the customer had while staying at the hotel or accommodation provided. Other factors considered are the services and products rendered in the hotel, During the research it was concluded that the customers were not satisfied with the experience or service provided to them in the hotel, which was used to find a real solution to resolve the problems and complaints of these customers. During the research, it was found that with the use of VR (virtual reality), it could be presented to guests staying in hotels, giving them a good experience and memories of their real locations and countries they visited. You could be in Chicago and imagine how life is in Taiwan and how many tourist attractions they have in this country. In the hospitality industry, virtual reality has become particularly important due to the amount of information the average guest needs before booking a hotel room. Rather than reading descriptions, which may or may not be reliable, it offers customers the opportunity to experience it themselves. For example, this potentially allows guests to experience a virtual recreation of a room in a hotel or take a look at one of the nearby attractions. This allows the hospitality industry to benefit from the type of “try before you buy” marketing that has been common in the food industry for decades. Of course, the practical uses of virtual reality technology don't stop when the customer has booked a hotel room. Indeed, those in the hospitality industry can continue to use virtual reality to provide information and allow guests to experience nearby attractions once they arrive, thereby adding to the hotel experience itself. Problems The clear goal of search is to help the customer find content tailored to their needs. hotel trips and as the digital consumer and travelers evolve, it has been found that the customer is looking for richer content and it is also believed that providing rich and quality content to consumers will help them in their travel process and will help them with the conversion process. This was due to the problem faced by various hospitality industries which prevented them from generating profits and expanding their market base. Some ground needs to be created to facilitate the process of hotel travel change in the hospitality industry. So, a research was carried out. attempted to create a unique VR travel experience using Oculus that explored what the future of travel could be and, most importantly, it had to be realistic. What came up from the search was the teleporter, as well as the phone. The teleporter would go beyond virtual reality, however. It would also combine 3D visuals and audio with a physical experience, which would later be known as 4D. Research was conducted to require the construction of the stand and associated equipment, as well as the creation of custom props to film the visuals. During the research it was discovered thatthe booth allowed a user to enter the booth (after signing a waiver, of course), put on the headset and earbuds, and be transported into a virtual lobby. In this hall, the user is transported again to two locations, Hawaii and London, where they can experience what it really feels like to be in these two different environments. Research Objectives The research objective is to help different hospitality industries to provide a simple solution. way to enhance guests' hotel trips and help them create a valuable guest experience during their stay in the hotel environment. During the research, some insights were discovered that the customer is looking for richer content and it was also believed that providing rich and quality content to consumers would help them in their travel planning process and facilitate the conversion process. So the focus was on how to create a unique VR travel experience using Oculus that explores what the future of travel could be and, most importantly, it had to look realistic. Research Design Once the research has been analyzed, the design is identified. Exploratory research is used. Exploratory research is marketing research conducted to collect preliminary information necessary to better identify the problems and proposed hypotheses (hypotheses) under which marketing activities should be conducted, as well as to clarify terminology and prioritize research objectives. For example, it was suggested that the low level of implementation was due to poor publicity, but exploration showed that the main reason for the lack of sales was the poor functioning of the distribution system, which should be investigated further in detail at later stages of implementation. the marketing research process. The exploratory research revealed things like loan amount, reliability, friendliness of staff, etc., and also determined how to measure these things. For an exploratory investigation, it may be sufficient to read only published secondary data or to conduct a selective survey of a number of subject matter experts. On the other hand, if the exploration aims to test hypotheses or measure the interrelations between variables, then it must rely on the use of particular methods. This choice was made because exploratory research focuses on discovering concepts and insights rather than collecting statistically precise data. Information type In this case, primary and secondary information types are used. Primary data - information collected by the researcher specifically to solve a specific problem. Most often, carrying out marketing research is understood as the collection of primary information. Primary data collection methods are divided into qualitative data collection methods, quantitative data collection methods and so-called mixed methods. Secondary data is a collection of data previously collected from internal and external sources for purposes other than marketing purposes. In other words, secondary data is not the result of any particular marketing research. Secondary data is divided into external and internal. External sources are laws, decrees, decisions of state bodies, official statistics, data of international organizations, etc. Syndicated data is also obtained from external sources. Internal sources include financial and accounting reports, mission reports, complaint reviews, interviews with employees and unit leadersstructural aspects of the company, etc. These types of information were chosen because all information used in the research was obtained from available publications. sources and also surveys carried out by the people who carried out the research, so that the information was obtained for a specific purpose. There is consistency between research objectives and types of information. Since the objectives of the research are to promote the product and convince them, the information is collected in order to make the survey interesting for the target group and to help the product to be in demand. Data access methods One of the key factors for the company's success in the market lies in the timely receipt of reliable and comprehensive information about changes in the external environment, as well as its effective analysis and correct interpretation. The information was obtained by reviewing information available online and observing consumers (online surveys were used). There are two ways to collect information when carrying out advertising activities: quantitative and qualitative marketing research. During qualitative research, it is possible to collect detailed information about the concept, opinions, beliefs, needs of customers and consumers, and then study the impact of these parameters on customer behavioral criteria. Qualitative research provides an opportunityreceive direct feedback, information from consumers themselves. Through this type of marketing research, researchers can discover how customers express their own thoughts and opinions in words. This analysis allows you to gain more information about why buyers have exactly this behavior and not another. While quantitative analysis is a way to understand customer associations and characteristics of an already existing position through numbers. The large digital information obtained through this type of research is completely reliable and can be scaled up to full integration. When obtaining all the necessary data, certain difficulties arose. All investigations took a long time to observe the information. In order to observe the material, we used one of the types of observation which is “structured observation”. Structured observation is one that uses a certain number of pre-distributed categories, according to which certain reactions of individuals are recorded. Used as the main method of collecting primary information.Description of Data Collection Forms ResearchDesign In a data collection process, it is important to develop and maintain a certain style of data collection form in order to obtain the information necessary for the chosen target audience. It is necessary to ensure that structured questions, which the consumer can understand, assess satisfaction from the customer's perspective in the desired manner. Questions should be asked using the desired measurement level. Accordingly, only after this can the collected data be analyzed and diagnosed appropriately. However, any marketing researcher must be able to measure the data collected. In fact, measurement is another important aspect of the information gathering process. In order to establish accurate measurements, the researcher must go through a series of considerations when creating survey questions directed to respondents. Marriott Hotels, before launching the “VRoom Service”, designed a special type of questionnaires. In developing this questionnaire, a list of research was drawn up, in addition were..

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