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  • Essay / Advantages of Electronic Marketing - 726

    Internet plays an important role and is widely used by people for various reasons in today's world. By using the Internet, people get many opportunities. One of the opportunities that the Internet offers people is for commerce. Since we live in the technological age, everything changes quickly; Likewise, marketing methods are evolving rapidly and keeping pace with technology. Following this change, a new phenomenon, e-marketing, has recently appeared and is currently replacing traditional marketing. There are different approaches toward this replacement among people who enjoy traditional marketing and those who enjoy electronic marketing. It is now clear that electronic marketing is more productive and effective than traditional marketing. First of all, electronic marketing gives people the opportunity to access global markets. Until the 21st century, people could only visit a small number of markets. However, today it is undeniable that consumers have a much greater chance of accessing new markets. Internet marketing gives marketers the ability to reach consumers in many ways (nn, 2006, p3). In addition, consumers can view the prices of multiple products and have the opportunity to compare them. In fact, electronic marketing gives consumers the opportunity to receive essential information about products of interest to them. The main thing here is that they can also see the product images. That's not all: the main advantage of electronic marketing is that people can participate in global commerce via the Internet and buy things without traveling. By doing this, people save time. For example, with a few short clicks, people can book a test drive or place an order for an iPod (quirk marketing, 2006, p3). Nowadays, as time is financially very important middle of paper......o this, they are wary of delivery. But not all claims are true. First, many websites have already won people's trust and support. For example, Fox News suggests shoppers go to trusted sites like amazon.com while purchasing something (2010, p2). Additionally, when people buy something on the Internet, they benefit from the support of mobile phone codes. The sites also offer secure trading tips for buyers, making shopping on these sites safer and easier. These sites pay compensation in the event of late delivery. Additionally, the sites offer consumers an account where they can track their package until it is received. Consumers also have the option of contacting carriers. For the above reasons, it can honestly be said that this type of marketing is safe enough. In conclusion, Abraham Lincoln, in his annual message to Congress, said :,