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Essay / A report on the history of graphic design and its important role in advertising
Thanks to Victor Lardent, graphic designer for the British newspaper “The Times”, the essay I am writing is in “Times New Roman”. Font design is one of the many aspects of graphic design – my passion. As a creative person, graphic design is a passion for me. With design, I can express my ideas through the use of Adobe Photoshop, inDesign and Illustrator, among a few other software. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay I am passionate about graphic design because not only does it allow me to be creative while producing something practical and interesting for a client, but it allows me to bring a personal touch to my own works through the use of digital media. Wherever you go, design is everywhere. Books, magazines, candy wrappers, flyers – all methods of advertising ideas. The trick to being a good graphic designer is knowing the principles of design in order to create an eye-catching image that grabs people's attention. According to Santanagraphix, “a large percentage of people remember what they see much better than what they hear or read. » This is important to keep in mind for a graphic designer because they only have the ability to attract someone visually and not orally. A graphic designer needs to know how to speak to a wide range of people using visuals alone, and that's a challenge I personally enjoy tackling. Graphic design drives advertising and attracts us to new and old brands. Advertising is an integral part of our culture. Advertising greatly affects consumerism and consumerism is the driving force of our economy, and that is why graphic design is so important in our daily lives. Every packaged item you see is a graphic design product. Graphic designer Ewald Berkers says: “Even if you take advertising for granted, it seeks to influence what you spend your money on. Many people do not believe that they are likely to be influenced, let alone manipulated, by advertising. But it wouldn’t be as ubiquitous if it didn’t work.” (Berkers, The Influence of Advertising). And Berkers is right. The challenge of being able to attract someone to something subconsciously is one that I love being able to tackle by using design principles and focusing on the information I have regarding a particular demographic of people. Graphic design has a long history. Many would say that graphic design began in 1450, when Johann Gutenberg invented the printing press, revolutionizing culture and education in Europe, but the term itself was first coined by William Addison Dwiggins in 1922. Dwiggins is notably one of the most famous type designers. During World War I, the U.S. government used emotional propaganda in advertising to try to get people to sign up and join the war. Using bright colors and large, expressive letters as well as strong American characters such as "Rosie The Riveter" and "Uncle Sam", the United States government attempted to encourage men to join the draft, women to getting involved in industry, agriculture and business and children to grow victory gardens to help feed the soldiers. In Nazi Germany during World War II, Hitler was very aware of the value of good propaganda and he appointed Joseph Goebbels as head of propaganda. Goebbels used :.