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  • Essay / Air Asia aims to become the largest low-cost airline

    Air Asia was founded by the government on 2nd December in the year 2001 and was acquired by Tony Fernandes. Air Asia was established in 1993 and travels around the world with the hope of becoming the best in the world in 2001. Air Asia continues to increase alternatives to low-cost aviation through tremendous innovation, efficiency and a passionate approach to business with a routing network that extends across more than 20 countries. Air Asia X, Thai Air Asia, Air Asia Inc. of the Philippines, Air Asia Japan and Indonesia are related companies of Air Asia in Malaysia. Furthermore, regarding Air Asia's vision, it aims to become Asia's largest low-cost airline by serving the 3 billion people who are currently underserved with poor connectivity and high fares. Air Asia's mission is to be the best airline to work for, where employees are treated like family. In addition, Air Asia tries to keep the costs lowest so that everyone can travel with Air Asia. The highest quality products, incorporating technology to reduce costs and improve service levels, will also be maintained by the Air Asia airline. Ultimately, creating a globally recognized ASEAN brand will be Air Asia’s mission. In the values ​​part, Air Asia will implement the following key strategies which are safety, legal fare, simplified distribution system, point-to-point network and high aircraft utilization. According to Air Asia Group, the table The following displays the total number of Air Asia passengers. Asia between 2009 and 2010.Table 1.1: Air Asia Group Operating StatisticsIn order to meet customer needs, the ultimate concern of Airlines Corporation is the service provided. The contributing factor to the latter is...... middle of article...... Malaysia.1.6 Significance of the StudyThis study provides further research on organizational and customer perspective. The validity and reliability of the findings can serve as a guide for future research on airline operations in Malaysia. From an organizational point of view, this study contributes to promoting a better understanding and knowledge of the CS between SQ and TF, of the schedules, of the services provided by GS and FA, OS and FS. Furthermore, this study aims to determine which contributing variable has the most compelling relationship on SQ. It also helps the airline to identify the real needs and requirements of the customers while striving to acquire and retain quality customers. Furthermore, this study helps the airline by providing reliable information to define an appropriate policy ensuring that the customer's worldliness is a prime level of conciliation..