No customer would want to spend on a product that does not meet their requirements or that does not perform effectively according to their perception. Thus, companies, wishing to succeed, must constantly analyze customer behavior to ensure their satisfaction while developing methods to improve the level of customer satisfaction. To ensure that the Product or Service developed by the Company will ensure Customer Satisfaction, the company must understand and implement the needs of its customers while developing products or services, enabling them to have a basis of loyal customer data. Any business can only succeed in a business environment if it has a loyal customer base who will continue to purchase from a particular brand rather than purchasing products or services from competitors as long as it meets their requirements and