The miniature caravel to its right and the globe to its left are common symbols in such works of art. What appears to be a lamp placed above his head represents a crown. The man, who is in the center of the image, sits on a chair with armrests where he places his arms as if it were a throne. However, instead of holding a scepter, he is holding a glass of Canadian Club Whiskey. Since scepters are symbols of power, by meticulously replacing them with a glass of Canadian Club Whiskey, the symbol is transferred to the drink. Supporting the idea of ​​power, the woman on his knees appears submissive; she is objectified by appearing as an accessory, since he does not interact with her. His head is turned towards the glass of Canadian Club Whiskey, reinforcing the idea that the product offers men women. This image forms a parallel between the consumption of Canadian Club Whiskey and some of the many traits of masculinity, such as power, the ability to be the breadwinner (given the element of wealth), assertiveness, avoidance of emotions (given the lack of interaction with the woman). ), and sexual freedom (since a woman's underwear is