Kudler Fine Foods Business StrategyBusinesses are often preoccupied with the day-to-day operations of the organization and lose perspective of the company's goals. Developing a solid strategic plan gives the company direction for the present and the future. The Kudler Company should choose a strategy consistent with the company's size, mission, and values. Company strategies will need to be flexible to adapt to market changes. Such changes can come from many different forces, such as technology and external and internal factors. The Kudler Company also needs to develop specific tactics that help it achieve its goals. Finally, the company will need to continually analyze the market and see how it is progressing. Market analysis would also help the company identify issues and changes that may need to be made. Pursuing Focus StrategyKudler's examines a focus strategy by selecting a narrow scope segment or niche market with the aim of achieving to a differentiation strategy, being unique in the industry. This concept is discussed on the Kudler website webpage. He cites that Kathy was “Passionate about gourmet cooking and frustrated with having to travel all over town to gather the ingredients for a simple meal, Kathy Kudler decided to open her own gourmet food store. His vision was to create a store that would stock a wide selection of the freshest ingredients as well as all the tools a gourmet cook could want. Kathy was certain that combining the convenience of a one-stop shop with reasonable pricing would be a recipe for success (Kudler Fine Foods, 2006). The key is that Kathy couldn't find an organization that housed the ingredients for a gourmet kitchen. Using the focus strategy allows the Kudler's Company to focus on fine foods and build customer loyalty with those who share Kathy's culinary desires. Tactics to Implement the Focus Strategy Some of the tactics that the Kudler Fine Food organization implements for its focus strategies include: Growth Strategy – Kudler's is in the process of developing and promoting the website. Customers could view available products, make comments or suggestions and order online. Another growth strategy includes the use of radio, newspaper and television advertising. Another growth strategy would include sponsorship of local events as well as charity events..