Over the past two years, advertising has attracted a significant percentage of the total media where companies have invested heavily on various advertising channels such as Twitter, YouTube, Facebook , Instagram, among others. . This is marked by the increase in revenues and revenues of social media advertising companies, where Facebook's revenue in 2015 jumped to 45% in the first quarter, or actually $4.3 billion. Additionally, Twitter's profits increased by 60%, or $513 million (Andrew, 2017). Therefore, with the increase in activities on social media where more than 3 billion people are interconnected, social media advertising has become an essential tool through which businesses can spread awareness about their brands and increase their sales and revenue . Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Nike is one of the companies that have increased social media advertisements. In fact, the company is claimed to have over 22.6 million likes. It can be said that Nike Company is one of the biggest names when it comes to social media advertising. The company's advertising budget is larger than other companies can imagine. In fact, when it comes to its presence on Facebook, the company doesn't push it too hard, but rather directly addresses its need, which is that it wants people to buy their own quality products (Andrew, 2017). Nike has established and continues to establish and maintain a strong brand image that resonates in people's minds, whether on Facebook or other social media platforms. According to the study, the company was ranked among the best with the brand slogan to market its products (Lutz, 2017). With this advantage, it became easy for Nike to not only capture people's popularity but also incorporate it into its cover photos, as well as photos shared through its brand hash tags. For example, the company's Facebook page is a balance that emphasizes encouragement, charitable initiatives, and product science (Lutz, 2017). For the company to differentiate itself from its main competitors, it has heavily capitalized on research and development which is reflected in every design and product that the company brings to the market. In support of this claim, Moon (2017) notes that the company's products are considered the result of extensive scientific and technical experience intended to evoke the idea that the items processed are not only at the cutting edge of technology, but also high quality. With ever increasing zeal where the company wants to dominate the cultural market, Nike delivers its product on time and uses the keyword that targets the actual consumers of its products (Moon, 2017). The company uses trademark patents to protect its product name from infringement. In fact, the Nike brand, which is the distinct V shape, has been recognized and accepted as a status symbol. The company also uses aerial technology, which allowed it to use Nike Air technology (Moon, 2017). The Nike brand also uses social figures such as Michel Jordan. In fact, from this character the company was able to develop sports kits such as sports shoes, a vest and shorts that bear his name. In the sporting context, the company uses a slogan noting that “heroes come and go but legends are here to stay” (Moon, 2017). Currently, the main social advertising channel for the Nike brand is Twitter and Facebook, but it..