The travel industry is a broad industry that includes major service sectors such as tourism products, travel agents, travel marketing destination, suppliers, etc. (Knowles & Westcott, n.d.). There is no universal definition to define tourism. However, Britannica interprets tourism as the ability to travel away from home to find relaxation, pleasure, engage in service or for recreational purposes (Walton, n.d.). Hotels, restaurants, attractions, events and conferences, and adventure are all examples of tourism sectors. The travel and tourism industry has a symbiotic relationship in which both sectors depend on each other for success (Travel and Tourism Industry, n.d.). Every industry sells a product or service. Unlike many other industries, travel and tourism products/services are intangible, meaning they cannot be touched. The success of a tourism product depends on whether or not it does good for the customer. People may like to try new things, but may need some motivation to buy the intangible tourism product being sold, and that's where marketing comes in. In travel and tourism, marketing involves the use of strategic planning and development techniques to promote a destination. or tourism-related product/service. Much like travel and tourism, sales and marketing have a symbiotic relationship. Sales involves direct efforts to sell tourism products. Sales and marketing work together to create and develop strategies to help the tourism product grow and generate revenue. In order to succeed in the market, marketers must conduct research. Marketers should determine both their target market and their potential market. Like any other industry, there are avoidable and unavoidable challenges. One of the biggest problems facing the travel and tourism industry is disease outbreaks. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayChina is located on the Asian continent, covering 9,596,961 square kilometers of land and water, which makes the country the 4th largest country in the world. the world. China has 26 provinces, of which Beijing is the capital. China's total population is 1.386 billion. In 2018, Beijing had 21.54 million people living in China. The currency of China is the Yuan Renminbi (CNY), more commonly known as Chinese currency, which is equivalent to 0.14 US dollars. China is a country that is full of history dating back over 3,000 years, making the country famous for its monuments that reflect the rich history. From the infamous Great Wall of China on the northern border to the Forbidden City, home to thousands of historical antiquities located in the country's capital, China has 55 world heritage sites (China's Top 6 Landmarks, 2019). According to Statista, the tourism industry is one of the industries that makes a substantial contribution to the global economy (Global Travel and Tourism Industry, 2018). Over the years, China has seen the profitability of the industry and has used its resources to contribute to and benefit from the industry's growth. The Chinese are earning more money, which allows them to increase their spending and travel habits. In 2019, China was ranked 4th in terms of inbound tourism statistics, generating $60.7 million in revenue (Mike, 2020).-19.