Market development involves creating new markets for new products or entering entirely new markets (Meyer, 2015). Apple implements this intensive growth strategy by allowing new sellers in markets where the company does not yet have a presence. Thus, this intensive strategy mainly applies to developing markets. In addition, Apple is implementing an intensive growth strategy of market development through new products. For example, the company is innovating to offer products like the Apple Watch, which is a completely new product line for the company. Thanks to the Apple Watch, the company expands its reach in the smartwatch