There have been many discussions about alcohol advertising and consumption by young people from time to time. Every time you see an advertisement in the media, you see advertisements that relate to teenagers. It's not an accident! Although you cannot legally drink until the age of twenty-one, these alcohol sales agencies market to minors. I believe these companies should not be running ads aimed at teenagers, if those teenagers are not legally allowed to drink the drinks they are marketing. Today, our young people are not only exposed to alcohol advertising, but they are also the targets of it. An article from the American Academy of Family Physicians (AAFP) explains that although alcohol consumption has declined over the past decade among adolescents, in 2007 "26 percent of high school students reported heavy drinking or binge drinking More than 74% of high school students have had at least one alcoholic beverage and more than 25% have tried drinking before the age of 13. This article highlights that alcohol is a factor in 41% of. deaths in car accidents. High school students spend an average of 18,000 hours watching television, and they see more than two thousand alcohol-related advertisements each year, and that's just TV commercials. This does not include the advertising they see on "billboards, magazines, sports stadium signs and on public transportation." A very shocking fact mentioned in this AAFP article is that. on average, young people will see 45% more beer ads and 27% more alcohol ads in their magazines than people of legal drinking age. Between 2000 and 2007, of the 2 million alcohol advertisements on television, about 20% were for television programs that "young people aged 12 to 20 were more likely to watch than adults of legal drinking age." alcohol. Also, between 2001 and 200...... middle of paper ...... sky media). No statistics were found on the proportion of viewers whose subscribers were minors, these sites are widely used by children and adolescents and a significant proportion have access to these pages. Works Cited Alcohol advertising and youth. 2010. Alcohol advertising and youth. April 2007. Berrios, Martin. Tha Liks: 10 alcohol brands co-signed by hip-hop. August 29, 2013. Article. February 27, 2014.Chedekel, Lisa. Marketing alcohol companies with music lyrics. December 5, 2013. Article. February 27, 2014. CIROC Ulra Premium vodka obtains a partnership with the NBA. November 20, 2013. Image. February 27, 2014. Shawn. Diddy and CIROC Vodka strike a huge deal with the NBA. November 21, 2013. Young minors exposed to alcohol advertising on social networks. December 20, 2013. Article. March 3 2014.