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Essay / Coca Cola Bottling Company: Planning, management,...
Coca Cola is a world-famous and very successful company. The success of this business is due to the structure and management of this business. “In 1886, John Permberton, an Atlanta pharmacist and Civil War veteran with a passion for making home remedies for headaches, brewed the first batch of Coca-Cola.” When Coca-Cola began to become popular , a businessman named As a Candler bought the drink from Pemberton and started Coca-Cola on the road to success. Candler had the resources to create the Coca-Cola empire, and through management functions as a foundation, it achieved success and remained one of the largest companies in the world. The four management functions include: planning, managing, leading. and control. Internal factors impacted PLOC in different ways. Everything internal and external in this business is about planning, organizing, leading and controlling, as this is the foundation of any management team. Coca-Cola started small in Atlanta, once a Candler launched the Coca-Cola Company, he "began an active and innovative marketing campaign that spurred the wide distribution of Coca-Cola across the United States Once that was done, he had to strategically plan how to bottle his soft drink and prepare it for shipping. Once the product was bottled, he had to plan how his product would be distributed. . "In 1899, the Coca-Cola Company signed a bottling contract for the first time. As a Candler did not believe the bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product were no longer the problem, Coca-Cola was shipping throughout the UN...... middle of paper ......thics.htmlDoby, Hersch (August 2000). billion dollar diversity Look at SDmart, retrieved 05/16/07, at http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/printCoca-Cola a Technological View, retrieved 05/18. /07, at http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htmCoca-Cola – Our Company- Around The World, retrieved 05/18/07 from Http://www.thecoca-colacompany .com/ourcompany/aroundworld.htmlNutrition Business Journal Penton Publishing October/November 2005Swenton Technologies – The Many Uses of Coca-Cola, website: http://www.swenton.com/modules.php?name=News&file=article&sid=4USA Technologies :: website: http://www.usatech. com/company_info/news/usa_2007_4_09.phpCoke Facts – The Coca Cola Company – Coca Cola India: Key Facts - Coca Cola Business, Website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml