Today's world is globalized. Dynamism and innovation are the key words of existing brands and are the key to the success of new entrepreneurs and start-ups. The success of any company depends on its in-depth market research, its proactive approach and the adaptability of its strategies to each country and its consumer culture. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay I grew up in India, the land of diverse cultures, from where I moved to New York for further education undergraduate - a degree in psychology with a minor in management. Thanks to my professional experience, I have been exposed to the functioning of two very diverse types of markets and I have always enjoyed discovering different cultures and people. So, a career in international marketing would allow me to gain knowledge by studying the marketing traditions, behaviors, mannerisms and cultural differences of different countries. I see myself working in business and understanding the challenges of the global market. One company that really fascinated and piqued my interest in international marketing and the study of consumer behavior is Uber. In India, Uber is extremely popular and thriving due to its brilliant understanding of consumer needs and behavior. The company has redesigned its commerce module by adding cash functionality as a form of payment system which is the most popular and preferred method of transaction in the country. My short term goal is to work in the marketing department of a small or mid-sized company where I would be able to make an impact and have the opportunity to influence all aspects of the marketing process , from development to sale of products and services on the national market. I would like to contribute by defining specific marketing strategies that would prove effective both in the present and in the future, thereby ensuring maximum profit for the company. Keep in mind: this is just a sample. Get a personalized paper from our expert now. writers.Get Custom EssayMy long-term goal is to move from working in the domestic market to the global market. I would like to study and analyze pricing, sales, consumer demographics and purchasing habits, marketing and distribution of products and propose strategies to ensure long-term customer relationships and the success of my business in various regions of the world. I would like to focus on creating a sustainable business module, which would help companies to successfully face their competitors in the global market. I am confident that by studying the MBA at Baruch College, I will be able to achieve my short and long term goals and fit seamlessly into the dynamic ecosystem that exists in the business world today..