Dell INCSummaryDoes Dell's Direct Model Work? Last year, the company ceded PC market share to Hewlett-Packard. Dell was the only major computer company to lose global PC market share. This analysis identified Dell's problems and provided strategic measures for the PC maker. Company Background The company was founded in 1984 by Michael Dell. Today, the company is one of the world's largest suppliers of personal computers and related products. It designs, develops, manufactures, markets and services personal computers, servers, printers and other products. The company operates primarily in the Americas. Its headquarters is located in Round Rock, Texas, and employs approximately 66,000 people. Dell's simple concept focuses on selling personal computing systems directly to the customer so that Dell can better understand their needs and provide the most effective computing solutions to meet those needs. The company announced plans to begin selling in retail stores. Vision: Dell's vision is to be the world's most successful IT company by delivering the best customer experience in the markets we serve. Vision Statement Recommendation: A vision statement focuses on how the world would ideally be without mentioning the organization. In this vision that Dell evokes for its product, I recommend a vision that says: There will be a personal computer for every person in the world. Rationale: Dell aspires for every person in the world to own a computer. Computers are part of everyday life in the 21st century. Computers have changed the way humans work and live. We live in a world where technology is evolving rapidly and new discoveries are being made every day. Comp...... middle of document......III, the most common approaches are market development and innovation, with these strategies Dell can expand its operations and introduce them into new segments or new customer groups. They need to invest more in innovation. More R&D, more unique products will make the difference compared to the competition.ReferencesPearce&Robinson, Strategic Management, 10th, 2007 McGraw-HillDell.com.2007 from: http://www.dell.com/content/topics/global. aspx/corp/en/commitment?c=us&l=en&s=corpBy Jeordan Legon "is the guy Steven ended up for; Wednesday October 16, 2002 Published: 3:50 p.m. EDT (7:50 p.m. GMT) from: http://archives.cnn.com /2002/TECH/internet/10/16/dude.dell/Chang, Althea "Everything OK with Dell?, August 17, 2007: 2:20 p.m. EDT. From: http://money.cnn.com/2007/08/17/markets/spotlight_dell/index.htm Holzner, Steven, How Dell Does It, McGraw-Hill, 2006