“What’s happening in Vegas, stay in Vegas!” » A popular tourist slogan in Las Vegas promotes what they call "freedom." An advertisement like this is a persuasion for action, an action to agree with what the advertisement displays. All these advertisements are like a rat race, a race to expose the product and service to customers. When we see this nature of competition, we always want to be exposed to everyone. But how can we do this? The only answer that seems feasible is to have a positive impact on society through advertising, and society, on the other hand, has always been affected because everything we see or read always makes our cognitive process work . Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayAdvertising impacts society in many ways, including inducing an unnecessary factor of materialism. The world is now changing rapidly, and people don't have enough time to think for themselves, and this is where these advertisements most strongly play their role in bringing materialism to society, which is a bit disagree with the second perspective stating that people's material value makes these advertisements so effective. We have to admit that the second perspective made a strong argument, but what really made these ads so effective was that they created a good visual picture of the lives of all people or all consumers simply by showing off their products and promising to have a good life by owning them. two. Now people can no longer live without smartphones, cars, etc., they are more attracted to new models or styles. The advertisement shows how these products bring them to life and happiness is only possible with the possession of a product which alleviates the image of real happiness and satisfaction which comes from within oneself and not from within oneself. involving in this material world and its contents. What is also important is how these advertisements affect the mindset of the people who are attracted to these advertisements. The answers to these questions lie in the fact that these advertisements suggest that material possession will add to an individual's social life and be more accepted in society, which is consistent with the third perspective that advertisements promote sales by creating artificial effects. needs. There are some of the most talented people, in the advertising industry, who are experts at reading the minds of ordinary people, and so what they do is simply provide people with what they want to see by understanding the intricacies of their life and thus manage to sell things which are nothing but a part of the materialistic world. Today we no longer look for cheap things that can satisfy our needs, but rather things that are better advertised. We now prioritize brand over quality and other parameters. We should not be surprised that what we call brands are those who claim they are ones, they are advertisements. Living in a society filled with these advertisements made by these people, our power of thought has been completely banned. Although advertisements have always created a false image of the world in front of us, to reverse the situation we need to make the most of advertisements to make good impacts on the society since we fully understand how they act on us. By using advertisements, we also quickly start to learn more about the same type of product, which is consistent with the perspective according to., 12(4), 388-405.