IntroductionThe discipline of marketing is currently evolving at breakneck speed. New channels are added daily, new techniques change daily responsibilities, and new strategies change the way marketers think. With so much change happening to the modern marketer, the world of marketing is continually evolving. New channels are added daily, forcing the marketer to think in hundreds of different directions. Consumer tastes and ways of interacting have evolved over time. But fortunately, no matter how much the field evolves, there is one thing that remains constant: the way consumers think. No matter how quickly our society evolves, humans have always followed a consistent and even predictable pattern of behavior. Humans don't even realize it, but they tend to follow certain behaviors that are guided by a set of psychological principles that affect their behavior. The emphasis on runways these days is also astounding. Sales is constantly demanding more, marketers are always trying new ways to find them, and much of marketing success has to do with the number of leads generated. White Paper This quest for more leads is what drives companies to implement implementing exciting new technologies like marketing automation. : to capitalize on lead nurturing, streamline processes with lead scoring and scoring, and use advanced reporting to perfect their marketing campaigns. There is, however, another change marketers can make to drive results that isn't technology-related at all: understanding the psychology of conversions. The decision-making process follows a relatively predictable pattern, with triggers that influence and guide consumer behavior. A...... middle of paper...... company can hire a celebrity to promote the product if the company has the budget to do so. Otherwise, the marketer himself can act as a big celebrity representing his company through an ideal personality and intelligent, sensible discussions. Although there has been a sea change in the marketing discipline, the psychological factors behind the customer's decision-making style and thinking remain almost the same. . Marketers don't normally think in terms of a customer's psychology. Nowadays marketers are busy creating their knowledge in terms of latest technologies etc. but they forget to think in terms of the customer's mind, its fascinating patterns and its different types. behaviors in different situations. We hope this white paper helps marketers understand customer psychology for better sales conversions..