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  • Essay / Report on The Cheesecake Factory

    High hopes and anticipation for The Cheesecake Factory's arrival in Vancouver are only growing, as it was "recently crowned America's favorite casual restaurant" (Breslouer, 2016). With a menu of over 250 choices, there's no doubt that Vancouver families are excited to have this restaurant join their territory. However, Vancouver residents are becoming very health conscious and Ellis (2015) even mentions this: “If all Canadians were as lean, active and tobacco-free as British Columbians, the country would reduce the economic burden of smoking by 10%. poor health. percent.” Therefore, the menu consisting of high-calorie measures could scare off customers, leading to lower revenue. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an Original Essay The few SkinnyLicious dishes TCF offers won't be enough to please customers and instead they'll have to replace one of their favorite dishes like the Chicken Salad Sandwich which "reportedly provides 1,480 calories and 23 grams of saturated fat" (Frey , 2018). It is crucial for the restaurant to find a way to cook healthier meals and find alternative ingredients. Another strong point of The Cheesecake Factory is the fact that they have very low staff turnover while maintaining a highly skilled workforce. Studies have shown that “the average company spends $2,000 per hourly worker each year and everyone in the organization benefits from training and development initiatives” (Ruiz 2006). TCF's huge interest in hiring a large number of employees for its new location and accommodating their employees with the right training will further reduce Vancouver's unemployment rate. However, the company must keep in mind the increase in the minimum wage. For example, the government announced that “the minimum wage will further increase to $13.85 on June 1, 2019, to $14.60 on June 1, 2020, and to $15.20 on June 1, 2021” (Brown, 2018). So, TFC should think about how much it spends on training its employees and possibly find an alternative or cheaper way to train them. In addition, the Cheesecake Factory has a sustainable sourcing policy to exercise its social and environmental responsibilities. For example, “the foundation of our animal welfare goals is the belief that every animal has intrinsic rights and should have fundamental freedoms throughout its life cycle. » (The Cheesecake Factory, 2018). Publicizing its support for animal welfare on television and in newspapers will allow the Cheesecake Factory to gain customers but also gain a positive image. On the other hand, it is true that The Cheesecake Factory is a corporate restaurant that exists to maximize profits while using the cheapest ingredient possible. A good example would be miso salmon, a dish often praised by customers around the world. The menu describes the dish as “Fresh salmon marinated in miso and baked in the oven. Served with delicious miso sauce, snow peas and white rice” (Philpott 2009). However, research shows that “nearly 90 percent of salmon consumed in the United States is factory-farmed” (Philpott, 2009). For this reason, if the company describes itself as socially and environmentally responsible, it should not mislead customers by telling them that the salmon is fresh. In fact, one recommendation would be to give people information on what exactly factory farmed salmon is and possibly find a different route to getting fresh salmon, which Vancouver could perhaps offer. Another possible threat to.