Any agency that uses children for marketing purposes spends hundreds of billions of dollars every year worldwide to persuade and manipulate consumer lifestyles that lead to excess and waste. Three articles reveal a social problem that advertising companies need to account for. In his research article "Kid Kustomers", Eric Schlosser examines the reasons why many parents allow their children to consume foods as harmful as "McDonald's". McDonalds is a food meant to be quick and not meant to be a regular diet. Advertising exploits children's needs to enrich their businesses, creating false solutions, hiding facts about their diets, and misleading their insecurities. It contains dissatisfaction which leads to overconsumption. Children are particularly vulnerable to this type of manipulation, as noted in the American Psychological Association's article, "Youth Oriented Advertising," which reveals the facts about consumer statistics in the food industries. The relationship that encourages young children to adapt to food marketing programs makes them more vulnerable to other programs, such as advertising on clothing, toys and cars. The author of the article "The Relationship Between Cartoon Character Recognition and Attitude Toward the Product Category in Young Children," Richard Mizerski, discusses a sample that was given to children aged three to six years, on how advertising attracts young children who are attracted too certain. objects or products on the market. Over the past decade, advertising agencies have gone out of their way to get the new scoop or trend that kids are interested in, collecting information and distributing it to other companies. Information such as what types of idols they like and who...... middle of paper ...... ploys to manipulate people and not care too much. Since he is cared for by others and is not unknown to the world. However, even in these cases, we cannot allow the future opinion of children to be transformed into hyperactive manipulative consumers in advertising programs, for the sake of the future. Works Cited (1) Schlosser, Eric. "Business." Child customers. Np: np, sd 519-26. Print.(2) “Advertising aimed at young people”. Problems and controversies On file: n. page. Problems and controversies. Facts On File News Services, August 23, 2004. Web. April 7, 2014. http://www.2facts.com/article/i0501650(3) Mizerski, Richard. “The relationship between cartoon character recognition and attitude toward the product category among young children.” Advertising. Uscf, nd Web. April 16. 2014. .