Custom Chip, Inc. Case Analysis.Summary The Custom Chip, Inc case describes the situation of a company where the lack of coordination and cooperation between different departments prevents them from achieving their common or ultimate goal. objective as a single business entity. Applications engineering, product engineering, and manufacturing are all inclined to meet their individual goals and deadlines rather than collaborating and synergizing their efforts to achieve a common goal of efficient production with better reduction costs. Few of the main reasons are insufficient and disorganized company policies for coordination and cooperation, poor networking within the organization, especially at the management level, lack of communication and influence between managers and vice presidents, insufficient human resources and measuring the effectiveness of a department solely on the basis of its performance. based on individual objectives, rather than checking its effects on overall company performance. Key questions Frank has been working as a product engineering manager for 14 months but has not been clearly explained his objectives as a manager, he sometimes questions his effectiveness as a manager. director. He is not able to prioritize his tasks and often forgets many things he needs to do in a day. He tries to organize himself by maintaining a to-do list but still can't do it. The product engineering department faces the biggest problem of not being able to develop elaborate and error-free manufacturing documents required for manufacturing to build a product designed by the applications department. The current documentation is very poor and causes production delays because inexperienced operators are unable to proceed with certain products, and...... middle of paper ......killing". This requires a lot of harmony within the organization with continuous research and innovation Sometimes, improved policies and ease of execution of daily operations can alleviate the need for immediate human resources In order to survive and excel in a competitive environment, custom chips. must “focus on quality, speed and flexibility, which is not only necessary for versatile workers, but also requires a high degree of involvement and commitment from employees. This means that management must give. gives employees the authority to make decisions on the spot, which requires a high degree of teamwork between individuals and groups who may have a natural tendency not to cooperate. Thus, by improving collaboration and coordination policies within the organization, Custom Chip Inc. can achieve the desired results.