5.0 Marketing concept “Putting the right product in the right place, at the right price, at the right time. » The marketing mix is ​​a combination of marketing tools used to satisfy customers and PEL. goals. The “marketing mix” deals with how PEL uses price, product, distribution and market promotion to sell packaged organic foods. 5.1 Market research Market research is the tool for collecting information used to develop the marketing plan. The senior management has implemented a questionnaire for the public to know their choices and tastes, such as: • What is their lifestyle, • Are they aware of organic food, • Are they aware of their health , • How do they perceive our product, • What media do they follow? • What is their income level/spending capacity, etc. (Answer the questionnaire in the following appendix) As an entrepreneur, a lot of research needs to be done before displaying the packaged organic foods. Additionally, market research is sometimes costly and time-consuming for the strategic summit. But management must also strive to ensure cost-effective information. By cost-benefit, this means that there is no point in obtaining information at a huge cost when the benefits derived from it are minimal. PEL has developed the following steps when carrying out a market research process: - 1st step: Identification of necessary information 2nd step: Data collection For the purposes of this mission, data was collected from two sources: primary and secondary sources. Primary data: raw information collected included in interviews. Interviews were carried out with the public to find out their tastes and choices. See Appendix 1 for a sample questionnaire. Below are the details of the interview Interviewee: Audience (customer, children, etc.) Secondary data is primarily desk research and includes forms such as: ● Internet websites ● Newspapers ● Articles ● Data figures 'OSC ● Facebook 3rd step: Collection of primary data 4th step: Interpret the collected dataCreate a competitive advantageA competitive advantage is essential for PEL. Since PRIDANA is a small company, it generally does not have a profitable debt and liquidity position, for example due to a lack of financing and other resources when implementing management strategies. marketing. However, they can gain a competitive advantage through the use of creative, low-cost strategies addressed precisely to their targeted customers. PEL will focus on:1. Marketing Strategies – These will build on the sense of creativity and innovation of healthy, packaged convenience foods2. Identify the mass market – Healthily packaged organic foods can command a premium price.