Table of ContentsThe Successful Example of a Public Relations CampaignThe Example of a Failed Public Relations CampaignConclusionReference ListPublic relations has many definitions similar ones used to explain it. However, the Public Relations and Communication Management of South Africa (PRISA) states that “public relations is the management, through communication, of perceptions and strategic relationships between an organization and its internal and external stakeholders”. It plays an extremely important role in the success of the organization. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay According to my own understanding, communication plays one of the crucial roles in public relations. The public relations practitioner must apply it transparently; With this in mind, trust and open communication are always effective. Two-way communication is an important factor in organizations. Influence, provide feedback, inform and deliver speeches; communication must have a thorough understanding of the target audience. Additionally, advertising communication and other marketing skills are used effectively to promote the products and services available to the stakeholders. This means that it can determine the success or failure of the organization because it depends on the cooperation of stakeholders. A good corporate image surely depends on public perception. Now, practitioners must be able to develop and maintain an excellent business reputation from the public's perspective. To manage it, the professional must advise the organization to be completely honest and in this case he will gain more trust from them. Another key point to remember is to maintain virtuous relationships with them and with internal and external stakeholders. Whether or not every business objective is to achieve maximum profit, and whether it is ultimately possible for the company to achieve this, but usually if it builds a stronger and more solid structure. lasting relationship with their internal and external stakeholders. Certainly, if the employees of the organization are satisfied, productivity is likely to increase. Another thing is that if the external stakeholders are perfectly satisfied, their profitability can also increase. The successful example of a public relations campaign “Google's fight against Ebola” is one of the good examples of public relations. This campaign played a remarkable role in the fight against the Ebola virus. Ebola was a deadly virus that primarily affected rural West Africa and quickly became a global epidemic. As this happened, he killed a huge number of people, which attracted too much international attention. The company's programs and charities have made donations to help prevent the spread of the virus. In most cases, newsworthy information has been conveyed and distributed by technologies, particularly in the media. Donations were made and technology companies specializing in Internet-related services and products, such as Facebook and Microsoft, donated millions of dollars. However, Google also donated, but using a different strategy. The company promised it would donate $2 for every $1 it donated. From what I understand, this is a perfect and successful strategy as it has officially benefited both the organization and the public. In most cases, Google is the preferred search tool. THE..