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Essay / COMPAQ Strategic Analysis - 1424
COMPAQ Strategic AnalysisEnvironmental AnalysisIn 1999, the IT industry became a mature commodified industry. This results in lower profit margins, slower growth rates and an increased concentration rate. This industry can be broadly segmented into large and small customers, with a million dollar purchase as the separation between the two. Through the analysis of the strengths of the 5 carriers, this industry presents itself as follows: barrier to entry