I believe that the leader has a job of utmost importance when it comes to ethical decision making. They are at the top of the pyramid. Everyone from employees to suppliers to consumers sees how their actions play out. If they can't lead by example and set expectations, we can't expect everyone below them to be pushed to take the necessary steps to help build a business considered ethical. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The leader has a duty to all stakeholders. Everyone who could be impacted by the company's decisions must be considered, not just shareholders. A manager must want to strive to maximize the return on shareholders' investment, but he must do so in a way that does not, in turn, harm other stakeholders in the company. A leader's job is to ensure that the company can meet the needs expressed by the stakeholders of that company. He/she must strive to resolve needs that are conflicting. A leader must have traits of openness (transparency), care about how actions taken by the company will affect stakeholders, participate in actions rather than just talk about taking actions, and demonstrate fairness . . I believe that openness is the most important thing a company and a leader can do for all its stakeholders. A company built on openness and transparency towards its stakeholders has the ability to build a relationship of trust with them. This trust contributes to the company's image in the short and long term. They are not trying to hide the eyes of stakeholders, but rather present them with the reality of what is happening. I think this incentivizes stakeholders to work with companies if a problem arises. When a leader cares about how the company's actions affect stakeholders and takes actions that will not harm stakeholders, it creates more trust in the company. This is also important because it allows leaders to consider the opinions of others (such as employees and the community) who may be affected by decisions and can lead to better decision-making. I think this can help create engagement among consumers because they don't feel like they're a means to an end. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay The business or executive should never be one who focuses on internalizing every possible benefit while externalizing the costs of the benefits reaped from others. Once a company focuses solely on profit and pushes back on ethics, it can damage its relationships and lead in the long term to ostracization (by local communities and consumers) and even a call for action. punitive measures against the company or its manager..