For example, small sample sizes help you explore research problems in detail. However, small sample sizes destroy the possibilities of drawing useful generalizations from the results or formulating general advice based on them. Additionally, as the primary instrument of inquiry, qualitative researchers are often embedded in the cultures and experiences of others. However, falling into another's culture increases the chances of bias appearing in the way data is collected, interpreted and reported. Anderson, Claire. “Presenting and evaluating qualitative research.” Denzin, Normand. K. and Yvonna S. Lincoln. Qualitative Research Handbook. 2nd edition