GoogleThe name Googol was founded by a gentleman named Milton Sirotta. Mr. Sirotta was the nephew of an American mathematician named Edward Kasner (Google, 2004, 1). The company name Google was created in reference to the real number googol which is represented by a number followed by 100 zeros. The meaning of the company name was to reflect the company's mission to organize immense amounts of information available on the web (Google, 1). In 1995, Google was created by two young men, Larry Page and Sergey Brin. Mr. Page and Mr. Brin met while attending Stanford University as graduate students (Google, 1). According to Google, Mr. Page and Mr. Brin argued all the time about everything, but they apparently discovered that they had similar motivations when it came to the information age and the Internet. As you will find out, they created the largest search engine in the world. Today, Google performs more than 5 billion searches on the Internet per day and, thanks to paid advertising and various paid forums, generates revenues in excess of 3 billion dollars. In summary, Google's mission is to organize the world's information and make it universally accessible and useful (Google.com, 2004, 1). Since its founding in 1995, Google has become not only the world's largest Internet search engine, but also one of the largest Internet advertisers. Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT)1. Strengths. Google's strengths are numerous and growing stronger every day. Competition from Yahoo and Microsoft in many ways keeps the Google trio on their toes and thinking about ways to improve an already invincible machine. In the past year alone, a lot has happened with the company going public, its unique management structure, the acquisition of blogger.com, the introduction of Gmail, searches local and mobile, a Marconi Prize, and so on. Eric Schmidt has made it clear that the status quo is not and will never be an option at Google. Diversity and innovation have been strengths from the very beginning. From the very first version of Google's algorithmic search engine to the very latest update, others have attempted to copy and imitate Google's unique search engine and advertising machine. Yahoo narrowed the gap by spending more than $2 billion to acquire commercial search pioneer Overt...... middle of paper ......mation contained in its databases? These are very possible scenarios and the results could be disastrous for Google's business.5. Trends. Current trends in the search engine industry lead us to believe that there will be fierce and innovative competition between the big three in the very near future. We will see Yahoo and Microsoft close the gap and Google will certainly continue to do what they do so well. With the company's latest innovations in improving mobile and web speeds fast approaching, Google will keep the pressure on others to innovate, imitate or elude. Google is also improving video searches and will almost certainly move into the music arena. also at some point. Advertising has expanded to much more than pay-per-click, with webmasters bidding on keywords, placement and pecking order. From a financial perspective, the trend is for continued revenue growth with no signs of slowing down in the near future. Revenue for the first quarter of 2005 was almost double that of the first quarter of 2004, at $1.26 billion versus $652 million last year. It's easy to understand why Google Inc...