Description.The mesoenvironment or competitive environment basically decides the competitive situation of the industry your organization is a part of. This includes all organizations involved, from production to consumption. All these organizations are part of supply chain management, which includes original producers, intermediaries, manufacturers of semi-finished products or spare parts, producers of finished products, distribution channels, carriers, warehouses, cold stores and consumers. If any of these organizations fail to play their role, it will weaken the entire supply chain management. However, the mesoenvironment can be better understood through “Porter’s Five Forces Industry Analysis”. This consists of:1. Threat of New Entrants: New entrants are particularly important in the context of economies of scale, government policy, capital requirements and proprietary products/services/technologies.2. Substitutes: Substitutes may eliminate the need for the previous product. Substitutes pose a threat if switching costs are minimal and the tendency to substitute is strong. There is also a risk of generic substitution. These are substitutes that are a completely different product but still entice consumers to use it instead of your product.3. Buyers: When buyers are powerful, they have bargaining power over suppliers and decide the price that can be charged. Marketers are engaging in backward integration to generate operational savings. Buying in bulk definitely gives the buyer better bargaining power.4. Suppliers: The number of suppliers will determine whether the industry will have a competitive position in purchasing. If suppliers are threatened, they can embark on advanced integration. Due to high change...... middle of paper ......rlands/vertaling/men's+health+magazine.html http://www.magazines.nl/nl/onderzoek/tijdschriften-feiten http://www.spyglassintel.com/marketing/a-quick-publishing-industry-analysis-using-porters-five-forces/ http://www.magazines.nl/nl/research-en-results/research- en-results_2 http://www.gpt.nuv.nl/titelinformatie/nieuwe-titels.9755.lynkx http://cdn.menshealth.com/dpsmagassets/mh/support/support.html?u=31791400440022919 http:/ /www. tijdschrift.nl/Man https://www.123tijdschrift.nl/mannenbladen?gclid=COO17o7Tq74CFdMftAodHCsAPQ http://www.proefconnexionen.nl/connexion-kado-geven?gclid=CMXz5a_Tq74CFQgKwwodtKgAgA http://www.magvilla.nl/ http ://www.tijdschriftbezorgen.nl/catalogus/5/53/business-en-management/54/management-bladen/ http://tijdschrift365.nl/ http://www.tijdschriftenzo.nl/http://www .denieuwereporter.nl/2013/08/waarom-er-over-5-jaar-nog-tijdschriften-zullen-zijn/