Company Overview: Google and Sergey Brin. They discovered Google while finishing their Ph.D. at Stanford University in California. Google's headquarters is located in California, United States. Google was actually known as Backrub when it was founded. Together, Larry Page and Sergey Brin own 14% of Google shares. Sundar Pichai is the current CEO of Google. In 2013, the company won "Overall Brand of the Year" and "Advertising of the Year" awards for its success, from a television and video analytics company called Ace Metrix. This company was built around the idea that work should be challenging and challenge should be fun. The main goal of this company was to provide the best possible information about what a person was looking for. In 2001, Google opened its first international office in Tokyo. Google Images was also launched in 2001. Google processes over 150 million internet searches every day. The company increased the number of language versions to 15. In 2004, Google launched Gmail and purchased a digital mapping company named Keyhole, which later became Google Earth. The popular Google Chrome browser was launched in 2008. Mobile games became a trend in 2012 and hence Google launched its own Google Play from where games could be downloaded on phones and iPads. At one point, Google's parent company, known as Alphabet, was the most profitable company in the world, earning $4.9 billion in the last three months of 2015. Today, it is the 9th most profitable company in the world, earning nearly $78 billion this year. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayVisionThe main goal or vision of Google is to organize all the world's data and make it accessible to everyone in a way useful. Google also has an unofficial motto: avoid being mean. The company focuses on providing quick searches for people looking to find information on any type of topic. It also has a chat feature in its email service called Gmail. The Google+ site is part of Google's vision for social media available on phones and other devices. Google's idea for Android phones gives its users free access to Google Maps which allows navigation. Google is also involved in other areas, such as Google cars that operate autonomously. This is part of Google's vision for the future, where cars drive themselves and people sitting in the car can focus on more productive activities. The Google Chrome web browser is part of the company's vision of having its own browser that allows users to access online features. The company has even launched a new project called Calico that aims to create a healthier future for all humanity. Goals and Objectives One of Google's main goals is to organize the world's information and make it available and useful to all people around the world. Every day, thousands of users search for information that can be useful to them on a single web browser. Google owns more than 70% of the US online search market. Another goal of Google is to produce the best possible solutions to your questions. Whether you are looking foranswers or products, the first place you would think to look would be Google. Nowadays, people even search for directions to a certain place on Google. It's amazing that what you are looking for is available on Google and you can get this information in just a few seconds. This is possible thanks to all the algorithms that search a huge database containing billions of websites, links, posts, etc. One of Google's goals is to constantly update its algorithms to have information about new daily events happening around the world. Google's reputation is based on the high quality of the information it offers. To maintain this reputation, it does not rank a website it does not trust. When it doesn't rank a website, it won't appear in a search for that particular information. Google doesn't care who makes the website or whether the person/company making the website profits from it or not. He only cares about promoting the websites he trusts.SWOT AnalysisStrengthsThey have a strong brand image and it is well known to most people around the world.They have a large and diverse business as they have been around for over 20 years.They have a large number of customers and a vast market share. They work on many different projects simultaneously instead of just focusing on the Google search engine. They receive huge revenues from advertising, displays and partnerships. Weaknesses They depend too much on the Internet and Not all countries have access to the Internet. They have very little physical presence since they are an online based business. They haven't made enough physical products that people would want. They depend too much on advertising. Opportunities They can exploit the current trend of increasing mobile usage by offering mobile-friendly products. They have the chance to become a much better company because more and more people have access to the Internet every day. Threats They have tough competition. Other companies can copy Google's products. a problem: some customers don't trust them with their personal information because they fear it will be leaked.RecommendationsThis SWOT analysis shows that Google has important strengths that most businesses around the world would like to have. They have a large customer base and a huge market share that they can take full advantage of. Their advertising is also a strong point. They can sell new products to customers using advertisements and their strong brand. To address its weaknesses, the company needs to improve its physical presence through promotions and opening more physical stores. The company has opened stores in the UK, but now needs to expand worldwide. Another weakness that needs to be addressed is that Google relies too much on advertising, as most of its revenue is generated through advertising. To generate revenue elsewhere, Google can start manufacturing its own physical products and selling them to a large customer base. The main threat that Google may face in the future is fierce competition. To stay ahead of its competitors, Google should enforce strict policies within the company regarding labor and aim to maximize its profits in the coming years. Based on this SWOT analysis, the company must make efforts against the threats of competition and copying of its work. Google can expect better performance when it addresses the issues mentioned in this SWOT analysis., 1(1), 49-60.

Essay / Company Overview: Google and Sergey Brin. They discovered Google while finishing their Ph.D. at Stanford University in California. Google's headquarters is located in California, United States. Google was actually known as Backrub when it was founded. Together, Larry Page and Sergey Brin own 14% of Google shares. Sundar Pichai is the current CEO of Google. In 2013, the company won "Overall Brand of the Year" and "Advertising of the Year" awards for its success, from a television and video analytics company called Ace Metrix. This company was built around the idea that work should be challenging and challenge should be fun. The main goal of this company was to provide the best possible information about what a person was looking for. In 2001, Google opened its first international office in Tokyo. Google Images was also launched in 2001. Google processes over 150 million internet searches every day. The company increased the number of language versions to 15. In 2004, Google launched Gmail and purchased a digital mapping company named Keyhole, which later became Google Earth. The popular Google Chrome browser was launched in 2008. Mobile games became a trend in 2012 and hence Google launched its own Google Play from where games could be downloaded on phones and iPads. At one point, Google's parent company, known as Alphabet, was the most profitable company in the world, earning $4.9 billion in the last three months of 2015. Today, it is the 9th most profitable company in the world, earning nearly $78 billion this year. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayVisionThe main goal or vision of Google is to organize all the world's data and make it accessible to everyone in a way useful. Google also has an unofficial motto: avoid being mean. The company focuses on providing quick searches for people looking to find information on any type of topic. It also has a chat feature in its email service called Gmail. The Google+ site is part of Google's vision for social media available on phones and other devices. Google's idea for Android phones gives its users free access to Google Maps which allows navigation. Google is also involved in other areas, such as Google cars that operate autonomously. This is part of Google's vision for the future, where cars drive themselves and people sitting in the car can focus on more productive activities. The Google Chrome web browser is part of the company's vision of having its own browser that allows users to access online features. The company has even launched a new project called Calico that aims to create a healthier future for all humanity. Goals and Objectives One of Google's main goals is to organize the world's information and make it available and useful to all people around the world. Every day, thousands of users search for information that can be useful to them on a single web browser. Google owns more than 70% of the US online search market. Another goal of Google is to produce the best possible solutions to your questions. Whether you are looking foranswers or products, the first place you would think to look would be Google. Nowadays, people even search for directions to a certain place on Google. It's amazing that what you are looking for is available on Google and you can get this information in just a few seconds. This is possible thanks to all the algorithms that search a huge database containing billions of websites, links, posts, etc. One of Google's goals is to constantly update its algorithms to have information about new daily events happening around the world. Google's reputation is based on the high quality of the information it offers. To maintain this reputation, it does not rank a website it does not trust. When it doesn't rank a website, it won't appear in a search for that particular information. Google doesn't care who makes the website or whether the person/company making the website profits from it or not. He only cares about promoting the websites he trusts.SWOT AnalysisStrengthsThey have a strong brand image and it is well known to most people around the world.They have a large and diverse business as they have been around for over 20 years.They have a large number of customers and a vast market share. They work on many different projects simultaneously instead of just focusing on the Google search engine. They receive huge revenues from advertising, displays and partnerships. Weaknesses They depend too much on the Internet and Not all countries have access to the Internet. They have very little physical presence since they are an online based business. They haven't made enough physical products that people would want. They depend too much on advertising. Opportunities They can exploit the current trend of increasing mobile usage by offering mobile-friendly products. They have the chance to become a much better company because more and more people have access to the Internet every day. Threats They have tough competition. Other companies can copy Google's products. a problem: some customers don't trust them with their personal information because they fear it will be leaked.RecommendationsThis SWOT analysis shows that Google has important strengths that most businesses around the world would like to have. They have a large customer base and a huge market share that they can take full advantage of. Their advertising is also a strong point. They can sell new products to customers using advertisements and their strong brand. To address its weaknesses, the company needs to improve its physical presence through promotions and opening more physical stores. The company has opened stores in the UK, but now needs to expand worldwide. Another weakness that needs to be addressed is that Google relies too much on advertising, as most of its revenue is generated through advertising. To generate revenue elsewhere, Google can start manufacturing its own physical products and selling them to a large customer base. The main threat that Google may face in the future is fierce competition. To stay ahead of its competitors, Google should enforce strict policies within the company regarding labor and aim to maximize its profits in the coming years. Based on this SWOT analysis, the company must make efforts against the threats of competition and copying of its work. Google can expect better performance when it addresses the issues mentioned in this SWOT analysis., 1(1), 49-60.

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