Sensual AdvertisingSex is visible in almost every media stream and advertisements in seductive tones dominate magazine pages, television commercials and billboards on the road. Bringing visual advertising to sell products is a good way to attract people's attention. The corporate goal of advertising is to use models to sell their products. Nowadays, typical 21st century advertisements feature young teenage models wearing very little clothing. Sensual actions in advertising images are imposed on adolescents aged 17-20. These types of ads create a lot of confusion about what is acceptable in real life. Sex in advertising is everywhere: sensual models, shirtless men, scantily clad women, passionate embraces and threesome action. Eventually, many teens begin to believe that the stories in advertisements are acceptable in real life. The use of sexual images in advertising to promote products to children and adolescents negatively affects a generation. Models are usually between the ages of 17 and 20 when they begin their modeling career. At this age, their appearance, their faces and bodies, still appear very young and fresh. Many large clothing companies use very young models to sell their products. For example, Calvin Klein and Abercrombie often use models aged 17 to 19 to attract the attention of their collaborators. These two particular brands typically use young models because they are targeting their products to teenagers. For this reason, Calvin Klein and Abercrombie must create advertisements that create a story about the lives of those who wear their products. Take a look at these three images on the right. These three photos are Calvin Klein and Abercrombie advertisements. As we can see, the girls and boys are so young. These...... middle of paper......sily. Yet many of these advertisements sometimes deviate from normality. When companies use young models for their models, they try to create stories about sensual actions and target them to teenagers. Some ads need to be tailored to the product category. They must be consumer conscious; who is their customer? When sexuality is used in advertising, certain rules and values ​​regarding sex must be clear. Companies must have clear messages that they are trying to convey to the buyer through their advertisements. If they are not careful about the messages they convey on their advertisements, people will have different ideas than the advertisements. Sensual advertisements will create many negative ideas in people's minds. To avoid this, companies must provide a clear message and appropriate images in their advertisements..