Dell Mission and StrategiesMission: Dell is a leading company in providing customers with the latest technology in computer systems, as well as a wide range of products that enhance service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalized assistance to take customers to the next level of service. (1) Strategy: Dell combines the direct customer model, which is our initial focus, with relevant technologies and solutions, efficient manufacturing and logistics, and strives to find new distribution channels between enterprises and individuals from all over the world. When it comes to customer experience, superior value, high quality, relevant technology and customized systems set us apart from our competitors. Additionally, product differentiation and new acquisitions are part of the company's expansion. (1) Trends: No customer represented more than 10% of our consolidated net revenue over the last three financial years. Marketing strategy: By selling our products and services directly to customers, we improve the quality of service. We have a dedicated staff who sells our products over the phone and online at www.dell.com. Dell's customers come from all industries, from large government agencies to individuals. Each geographic region we have has assigned sales and marketing resources that strive to meet consumer needs and preferences. We value our customers' opinions and consider suggestions as important as our customers. This is why we continually work hand in hand with the customer to develop and improve our products. For large industries and businesses, we have a small number of representatives, consultants and field. based systems engineers who build long-term relationships and develop specific tailor-made solutions for them worldwide. Our support programs are particularly aimed at multinational customers in global regions and have access to purchasing centers. Our primary source of advertising is television and the Internet, as well as direct mail marketing publications such as catalogs, promotions and newsletters. (1) Organization and employees: Our workforce has increased over the past year. At the end of fiscal 2007, we had a total of approximately 90,500 employees (consisting of 82,200 regular employees, 7,200 temporary employees and 1,100 DSF employees), compared to approximately 73,500 total employees (consisting of 65,200 regular employees, 7,200 temporary employees and 1,100 DFS employees) at the end of fiscal 2006. Approximately 29,100 of the regular employees at the end of fiscal 2007 were located in the United States and approximately 53,100 in other other countries. country.