Advertising 1Source: MacBook Pro lineup refreshed with Lealod MacBook Pro advertising 2. www.news.softpedia.comIn geographical segmentation, MacBook Pro can be used in all types of conditions and encourages consumers to purchase it according to their needs. For example, the MacBook Pro is designed for adoption in tropical, cold, and warm regions of the world (Lamb, Hair, and McDaniel 2014, 129). In demographic segmentation, millennials and millennials are the group of people who are always buying new products. For example, both consumer groups are mainly teenagers and young adults and like to buy new products due to their lifestyle changes and purchasing choices. The majority of MacBook users are workers and young adults due to their level of purchasing power. In psychographic segmentation, a consumer who uses a MacBook Pro will be considered an upper class group of people. Some consumers use the MacBook Pro to show off, especially among millennial groups, to prove that they own the same products as others. Consumers use the MacBook Pro to adapt to the lifestyle of a specific residential area. For example, consumers use MacBook Pro because of the type of upper class neighborhood. MacBook Pro target markets are based on age, income, personality, and geodemographics of teens, young adults, and working adults. Attribute, price and quality, use or application and competitor are the main bases of MacBook Pro. Apple used its attribute for this ad to promote new features that are not present in older products. The price of the MacBook Pro is expensive but its quality is decent. For example, Apple typically priced its products at ...... middle of paper ...... modification to invent the new touch screen to compete with other laptop manufacturers (Crompton 1983, 10) . Acer uses styling modification to design and create a new slim and lightweight structure for students who carry many books during lectures and tutorials. Reference List Crompton LJ 1983. “Target Market Selection: A Key to Effective Marketing.” Journal of Parks and Recreation. Trustee 1. 7-26.Dickson R. Peter and Ginter L. James. 1987. “Market Segmentation, Product Differentiation, and Marketing Strategy.” The Marketing Journal. 1-10. Kotler, Philippe. 2011. “Reinventing marketing to manage the environmental imperative.” Journal of Marketing. 75(4), 132-135. Lamb W. Charles, F. Hair, Jr. Joseph and McDaniel Craig. 2014. The principles of marketing. 7th ed. Mason, OH: Southwest.