As consumers in society, we are constantly bombarded with messages about what to buy, what to think, how to dress, how to look and how to behave . Every day, advertisements sell us not only products but also ideas. These ideas influence the way we think about the world and the way we make decisions. Every day, advertisers make thoughtful decisions about what visuals, text and sounds best represent a product. With this in mind, advertisements around the world feature unattainable images that create many of the preconceptions apparent in today's society. For example, when men look at images in advertisements that convey an idea of ​​a woman's beauty, they are unknowingly forced to believe that they are seeing true beauty (Mary 5). This emphasis on true beauty and consumer-created expectations "may inhibit eating disorders and compulsive exercise in the future" (Marie 6) and negatively affect self-esteem and body image of a woman. Thanks to these provocative advertisements seen today, a standard for being an attractive woman has been created. Beyond what is natural or even achievable for most young women, this norm confuses women emotionally and physically about their bodies. However, through deconstruction, the true message of a medium can be revealed; showing the values ​​and biases of media creators and revealing the powerful underlying messages exploiting and creating body stereotypes for women. As consumers, we are inundated with inaccurate portrayals of what advertisers consider an ideal woman. Sony Ericsson, a multinational mobile phone manufacturing company, used various techniques to introduce its new product, the C905 Cybershot, a high-quality camera phone. These techniques involve a lot of talk, like in the middle of paper... the buyer, that by purchasing said product you will prosper socially, economically, emotionally and/or physically. Advertising is the only attempt to attract the attention of a consumer and sell the merchandise effectively and efficiently. Work cited Hirschberg, Stuart and Terry Hirschberg. “Hookup Culture.” Patterns across cultures. Boston: Wadsworh/Cengage Learning, 2014. 53-61. Print.June, Laura. "New Sony Ericsson ad shows C905 camera and absolutely nothing else." Engadget. NP, 2008. Web. December 3, 2013.Palahniuk, Chuck. Fight club. New York: WW Norton &, 1996. Print. Slater, Amy, Marika Tiggemann, Bonny Firth and Kimberley Hawkins. “REALITY CHECK: AN EXPERIMENTAL INVESTIGATION INTO ADDING WARMING LABELS TO FASHION MAGAZINE IMAGES ON WOMEN’S MOOD AND BODY DISSATISFACTION.” Guilford Publications, 2012. Print. December 3. 2013.