TASK ONEIn order to understand the objective of British Airways and the Red Cross, we should look at their vision statements. British Airways' vision statement is: "Our vision for corporate responsibility is to become the world's most responsible airline, and we have developed guiding principles which outline what we do to achieve this goal ". British Airways' short term targets are: • Be on time with the service and achieve 20% points each year • Take off the aircraft within 15 minutes of its scheduled departure • Reduce lost/mishandled baggage • Ensure that passengers receive the highest quality of service • Continue to expand the cities connected by the airline • Explore the latest options and products to increase customer satisfaction On the other hand, the aim of the Red Cross is to provide emergency assistance, disaster relief and preventing suffering. Their vision statement says: “The Red Cross prevents and alleviates human suffering in emergencies by mobilizing the power of volunteers and the generosity of donors.” The main difference between British Airways and the Red Cross is that although British Airways is a for-profit organization, the Red Cross is a non-profit humanitarian organization committed to preventing disasters and provide support in an emergency. British Airways has many responsibilities to its stakeholders. British Airways' primary responsibility to the general public is to provide a reliable, economical and sustainable mode of transport throughout the world. The company has the responsibility to achieve good financial results in order to provide value to investors. It also has a moral responsibility to use sustainable modes of transportation that make optimal use of paper limitations, resulting in a reduction in the company's net worth.• The 2008 global economic crisis was a terrible setback for the airline, reducing people's purchasing power and shrinking the customer base.• The airline also faces intense competition from other market players eager to operate at lower prices.• However, Increasing The economic development of the BRIC countries presents an opportunity to increase international market share. A weakened British pound can reduce the airline's operating costs. Social Environment • The UK's aging population may have the time and resources to engage more in leisure travel. British Airways must therefore reposition itself in order to exploit this new attractive market. • On the other hand, the increasing unemployment rate in the country is reflected in a reduction in the number of business trips made..