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  • Essay / Disney's Success as a Company - 1120

    Walt Disney Studio's diversity mission statement is "To create an inclusive environment, open to all perspectives, allowing us to tell compelling stories in the cinema, animation and music that visually and emotionally reflect our audiences around the world. “Walt Disney Studios maintains that the only boundaries that exist are those of talent, ambition, imagination and innovation.” (Moore, 2007) “The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices. » (Unknown, 2008) Disney Company provides business standards and ethics training to all domestic and international employees through an online tutorial to ensure that all employees representing Disney Co. act ethically and legally within the framework standards of business conduct of the company. (Unknown, 2008) Disney is continually improving and modernizing all aspects of its business to keep up with today's technological advancements; from advancements in digital movies and digital game versions of movies to virtual, interactive rides and online components. Disney has come a long way from its humble beginnings when Walt Disney started the company. “Very soon, video game graphics will look like movies but respond in real time, and guests will expect us to do much more than that when they come to our parks,” said Bruce Vaugn, vice president of research. and development for Walt Disney Imagineering. (Ogles, 2005) A major internal factor impacting management functions is the increasing desire and pressure to “go green”. People choose what they buy, where they work and how they live while preserving our planet's precious resources. They now look at the businesses they buy... middle of paper ... at revenue, productive and loyal employees, and customers who will keep coming back for more. ReferencesDictionary.com Full version (v 1.1). (2008). Retrieved April 13, 2008 from http://dictionary.reference.com/browse/dubDisney Corporation. (2008). Retrieved April 12, 2008 from http://Disney.go.com/index.Moore, Colette (2007). 2007 Diversity in business. BusinessWeek, retrieved 04/8/2008 from http://www.businessweek.com/adsections/2007/pdf/08202007_MBA.pdfOgles, Jacob (October 31, 2005). Disney technology is growing. Wired, retrieved 04/08/2008, from http://www.wired.com/science/discoveries/news/2005/10/69297?currentPage=allUnknown, (2008). The Walt Disney Company and its affiliates – business standards and ethics. Retrieved April 10, 2008, from Disney.com website: http://corporate.disney.go.com/corporate/cr_business_standards.html