A proper marketing strategy is necessary to reach a potential customer. Different types of customers need different types of marketing strategy. There are different types of marketing strategies that can be implemented towards the end consumer, households or professional buyers. A proper marketing strategy is necessary to reach the end consumers or households. Basically, this type of customer purchases products and services in the “nice to have” category, and often to improve their quality of life. The individual consumer purchases products and services for their own use, they are free to make purchasing decisions based on their instinct, whim or intuition. There are also other methods to reach final consumers and potential households;1. Demonstrate that actions speak louder than words. If you want customers to be aware of the value of your products or services, you will need to give them a test drive. Open the door with newsletters, workshops, a free session or articles found on your website. Over time, demonstrating the value you provide will convince potential customers of your ability to solve their problems and help position you as a trusted advisor.2. Build your networkThe goal is to find out who is interested in your products and services. Networking is a good idea because people like to buy products from people they know and trust. If they have met you or been referred to you, they are more likely to trust you. Depending on your business, you can build your lead network through a conventional network or through your website and email. Either way, the more qualified prospects you have in your network, the better.3. Stay in TouchMemories are short. Once we reach middle age, most of us no longer remember the multitude of services offered by different companies. In most cases, it's safe to assume that your target market has forgotten the range of solutions you offer, or even if they even remember you at all. Stay in touch with your target market on a monthly or at least quarterly basis. When contacting people, be clear about the action you want potential, existing and past customers to take. On the other hand, the appropriate marketing strategy to reach professional buyers is different. Indeed, corporate buyers involve large contracts, larger than those of small businesses and individuals, and often longer term. There are other methods that can be used to reach professional buyers;1. Understand the culture of the company organization.