Bulgarian Furniture in BelgiumBy selecting a Bulgarian product of your choice, discuss the problems and implementations of its export to an EU country of your choice. (Areas to consider likely barriers to entry, products, pricing issues, etc.) SUMMARY There are not many Bulgarian products that could easily enter the EU market even with a good marketing strategy. One of those that I think could succeed is Bulgarian furniture, because Bulgaria has traditions in this sector of industry, and there are at least 10 factories that have been privatized and are already exporting their production to foreign markets such as the United States and Canada. and in the Middle East. On the other hand, due to various factors, which I will briefly mention below, it is considered that if a product can be successfully launched in Belgium, it has a good chance of being successful in other countries of the EU. It is for these two reasons that I have chosen to present a brief overview of the Belgian office furniture market as a potential market for Bulgarian companies wishing to specialize in the production of office furniture for export to the European Union. COUNTRY OVERVIEW Belgium is one of the smallest countries in the world. the European Union (EU), but its small size does not reflect its relative importance in commercial or economic terms. With only 10 million inhabitants, Belgium represents around 3.2% of international trade and is the sixth largest importer in the EU. Situated between Germany and France, Belgium is located in one of the most industrialized and competitive regions in the world. Belgian imports of goods and services represent around 74% and exports - 77% of its GDP, the highest figures in the EU outside Luxembourg. w...... middle of paper ......its price if the quality/price ratio is justified. Belgium is a very open and easily accessible market. Import duties imposed on metal or wooden office furniture are less than 3% and VAT is 21%. BEST MARKET OUTLOOK AND RECOMMENDED MARKET APPROACH FOR BULGARIAN COMPANIES Since the prospects of the facilities management and systemic furniture markets offer the most promising growth potential. , Bulgarian manufacturers should look to focus on these specific markets. They must keep in mind that the services associated with these markets are of primary importance and that a local presence is crucial. Bulgarian manufacturers wishing to enter the Belgian office furniture market should focus on the private sector and take into account linguistic and political factors in Belgium. to determine where and how to enter the market.