Women's Retail Industry The women's wear market, worth INR 78,500 crores (14.4 billion USD), represents 38% of the total apparel market in India. The growth of this market is faster than that of the men's fashion market. With the relatively low brand penetration and increasing disposable income of modern women, this segment has become the focus of many Indian and international brands. Market Size and Growth Projections The women's wear segment includes various categories which include sarees, salwar kameez, inner wear, blouse, winter wear, sleepwear, tops/shirts, pants, skirts, jeans , t-shirts, etc. Indian ethnic wear, which includes sari, salwar kameez and blouse, constitutes the largest category in the segment with a 75% share of the overall women's wear market. The market is expected to grow at a CAGR of 9% over the next five years to reach a figure of INR 121,400 crore (USD 22.3 billion) by