Grasse has undergone significant changes over time in terms of competitive environment, technology and business strategies due to the globalization of economic activities which has played a role important in the evolution of Grasse in the 20th century. Innovation, research and development, improvement in perfume manufacturing process have created an advantage to compete with international competition. In a globalized industrial context, Grasse maintains its position by providing 50% of national income, of which 70% comes from export activities. Grasse's industry is evolving with the production of related industrial products, notably chemical ingredients and food flavorings. Brands and manufacturers are able to reach their customers not only in their specialized stores but also in retail stores by expanding their distribution network and on the front line of the Grasse cluster in France or other countries. Perfume manufacturing methods were changed by the use of synthesis beginning in 1920 by The chain exploded around 1940, but some manufacturers maintain a reliance on natural ingredients based on the competitive advantage derived from naturalness and the stake high quality marketing. The objective of the Grasse centers is to ensure the quality of perfume by prioritizing innovation, control and the means to overcome allergies, irritations and sensitizations to better anticipate unwanted customer effects. In addition to the use of synthetic odors in perfumes, some natural ingredients have been imported from abroad, from India, Egypt or South America, where production costs are around 10 times lower. Import activities have not led to losing the central position because the consistency of tacit knowledge, the quality of the perfume is to make the difference in Grasse while competing with others...... middle of paper... ...usters, economic activity and development create a magnetic effect on different types of SMEs, research institutions or financial partners. Technological advancements and development facilitate the challenge of globalization for localized regions and the ability to meet customer demand through new fragrance combination of natural and organic ingredients, today organic raw materials with learning of perfume formulation originating from the historical roots of the 17th century. In the perfume and perfume industry, emotional benefits are dominated in the market. Therefore, the quality of raw materials, technological spillovers, new perfumery experiences and brand equity of French producers located in Grasse will lead to added value in the cluster's position and support the competitiveness of the cluster in the world by attracting foreign direct investments or by exporting perfumes to the world. world.