Research Methodology Names: Simone Gregory Shakisha Foster Deza' Lee Gordon Coursework in Partial Completion Requirement For the degree of Bachelor of Science In Tourism, Hospitality and Entertainment Management Speaker: Dr. Malcolm School: Excelsior Community College Title :The state of entertainment tourism in Kingston and St. Andrew from a practitioner's perspective.Chapter 2Literature ReviewIntroductionThe purpose of this study is to examine or explore whether practitioners believe that entertainment tourism is developed to its full potential. Entertainment is said to be an action, event or activity that aims to entertain, amuse and interest an audience consisting of one or more people. With the different implementation of the entertainment sector, practitioners believe that there are areas that need to be focused on. This research aims to identify strategies that need to be implemented to develop entertainment tourism and also how it can be marketed internationally as a major tourism product for Kingston and St. Andrew. Entertainment tourism is a healthy investment for the country and generates a substantial amount of revenue for the country and also provides employment at all levels for locals and people interested in this field. Data presented in the Jamaica Economic and Social Survey 2011 indicates that entertainment, culture and sport These activities accounted for a total of 2.7 percent of gross domestic profit (GDP). Thus, with the Entertainment Division, the ministry seeks to raise awareness and appreciation of Jamaican culture. They also seek to provide opportunities for practitioners to engage in the international market and market entertainment as a tourism product. from ageconsearch.umn.edu/bitstream/.../2/05-1-1.pdf‎Department of Tourism and Entertainment (2013). Sectoral presentation 2013-2014 Hon. Damian Crawford Minister of State for Tourism and Entertainment. Accessed March 25, 2014 http://www.mot.gov.jm/content/sectoral-presentation-2013-2014-hon-damion-crawford-mp-minister-state-ministry-tourismNurse, k. (2002). Introducing Culture into Tourism: Festival Tourism and Reggae Sunsplash in Jamaica. Social and Economic Studies 51:1 March 2, 2014. Accessed March 26, 2014 http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=c7093e75-fc52-443a-baea-975001e10438%40sessionmgr4004&vid=4&hid =4106Renda, A., Mendes, J. and Vale, P. (2011). A structural model approach to residents' tourism approach. 2-4. Accessed February 26, 2014 from www.lifesciencesite.com/lsj/life0802/05_4594life0802_26_30.pdf‎