Coca Cola Company (Individual Strategic Planning Assessment)Mission Statement: “Our roadmap begins with our mission, which is sustainable. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions »• Refresh the world• Inspire moments of optimism and happiness• Create value and make a difference »The Coca Cola's mission is not just limited to manufacturing beverages, but goes beyond focusing the company's impact on its global customers. (Barbara) Vision Statement: “Our vision serves as the framework for our roadmap and guides all aspects of our business by outlining what we need to accomplish in order to continue to achieve sustainable, quality growth” people are inspired to give their best.• Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's wants and needs.• Partners: Nurture a winning network of customers and suppliers, together we create mutual relationships, lasting value. • Planet: Be a responsible citizen who makes a difference by helping to build and support sustainable communities. • Profit: Maximize long-term return for shareholders while being aware of our global responsibilities .• Productivity: Being a very efficient, simple and fast-moving organization. (Barbara)Objectives:The goals and objectives of Coca Cola are as follows:• To be the number one company in terms of beverage sales and customer service• Continued expansion and revenue generation• To lead its activities ethically and increase its growth sustainably for increased competition• Create value in the minds of customers around the world• Maintain high quality standards (objectives and statements)Strategies for a...... middle of paper ......n effort to minimize the effect of their production operations on the environment. This will also help strengthen their company’s image. (Coca-cola monitoring system)Bibliography:Barbara, F. (nd). Coca-Cola Mission Statement – ​​7 Values, 6 Ps, 5 Behaviors, 1 Happy Mission. Retrieved from About.Com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Coca-Cola-Co--Mission-Statement.htm Coca-Cola Monitoring System. (nd). Retrieved from UKESSAYS.Com: http://www.ukessays.com/essays/marketing/monitoring-system-of-coca-cola.phpObjectives and Statements. (nd). Retrieved from The Coca Cola Company: http://thecocacolacompany-sabrinayang.weebly.com/objectives.htmlStrategy and Competitive Advantages. (nd). Extract from Coca Cola FEMSA: http://www.coca-colafemsa.com/femsa/web/conteudo_en.asp?idioma=1&conta=44&tipo=27617