One thing that makes human beings very different from other species is culture. Culture includes ideas, religion, technology, art, etc. Culture is passed down from generation to generation, from person to person. According to Dawkin, in a process of transmission, culture forms evolution in the same way as genetic evolution, and the evolution of culture is faster than genetic evolution. If genes build organisms, memes build cultures. Memes act as a unit of cultural transmission and transport ideas from one brain to another through imitation. Memes are analogous to genes as replicators with properties such as longevity, fecundity, and copy fidelity (1, 2, 3). At first glance, meme theory seems to open a new aspect of cultural evolution like genetic evolution, but then meme theory becomes very confusing because it is not consistent with its own concept and definition. Also missing is a clear explanation of why and how some memes can spread and survive better than others. Dawkin proposed the meme theory by looking at the process of genetic evolution and asking whether there is anything going on outside of genetic evolution. There may be others. If so, provided certain other conditions are met, they will almost inevitably tend to become the basis of an evolutionary process. […] It is still in its infancy, still drifting awkwardly in its primitive soup, but it is already achieving evolutionary change at a pace that leaves the panting old gene far behind. The new soup is the soup of human culture. (2).And he named it meme, a new replicator as “a unit of cultural transmission or a unit of imitation”. By definition, Dawkin argues that memes are analogous to genes as replicators. Therefore, memes will be a cause of culture ev...... middle of paper ......in", then person A's meme unit may be different from person B's because person A may have different characteristics that are sufficiently distinctive and memorable to B so the meme unit in this case is different between the two even though they both convey the same information Works Cited Dawkins, Richard. replicators." The Selfish Gene. (30th Anniversary Ed.) Oxford UP, 2006. Blackmore, Susan. "[Meme] theory is promising and testable." Free Inquiry. 2000 (Summer), 20.342‐4. Bradie, Michael . “Saying it does not mean that it is so.” Free inquiry. 20.3 43-4. Dennett, Daniel C. “Memes and the exploitation of the imagination” of ArtCriticism. 48:2 (Spring), 1990: 127‐35. Rose, N., “Controversies in Meme Theory.” Journal of Memetics – Evolutionary Models of Information Transmission. http://jom‐cfpm.org/1998/vol2/rose_n.html.