IntroductionWTS Travel & Tours is a company originating from Singapore, the company was incorporated in 1989 with the authorization of the Singapore Tourism Board specializing in global tour packages , air flights. ticketing, worldwide hotel reservations, coach charters, MICE (meetings, incentives, conferences, exhibitions) and cruises. WTS Travel & Tours has since acquired over a decade of knowledge in the management of GITs (group incentive tours) and meetings, conventions, conferences. , Exhibition Packages, Tours and Educational School Transfers, they are proficient in customizing and designing excursion packages for groups, associations, businesses, schools, residents, community committees and clubs, etc., as well as for large-scale events such as the World Trade Organization Convention. .WTS Travel & Tours also maintains very distinguished business relationships with its business partners in the travel industry, especially in SEA (Southeast Asia), which allows them to obtain the most reasonable price for the services, thus saving the cost of their customers. SWOT AnalysisStrengths• Low customer/employee ratio• Time management• Prize competition• Wide range of services provided• Experience in managing tours and organizing eventsWeaknesses• Limited pickup locations• Lack of reputation compared to competitors• Self-Inflicted Negative Publicity• Low Quality Business Support Service• Poor Marketing StrategyOpportunities• Suppressed Travel Demand After Economic Downturn• Social Media• Underserved Market• Intercontinental Business Expansion• School Holiday Threats• Poor Economy• Regulations governmental• Exchange rates• Terrorism• Existing competitionStrengthsLow customer base ...... middle of paper ......ed growth opportunities with a company having large market potential but weak financial funds. For example, in the debt sector, companies may look for companies that are reasonably free of debt in order to increase the leveraged company's borrowing capacity. Strategic alignment of operations could bring about synergy through the blending of work units to improve overall efficiency. Combining two units so that duplicated equipment or research as well as eliminated progressions lead to progressions of overall effectiveness. Quantity discounts in joint orders would be another potential way to achieve operational synergy. Another way to improve efficiency is to diversify into an area that can be used by products from existing operations. Therefore, it is concluded that concentric diversification is best recommended for the current situation of the WTS Travels company..