So how do they respond to their comments?. Coca Cola is ready to listen to all feedback from its consumers and is ready to observe and learn. They are always curious about their work and very careful in their executions in new markets and daily market. By ensuring execution, high quality of work can be ensured by gaining the trust of new and existing clients. A business that is not afraid of feedback will always strive to claw its way to victory. Feedback is a source of improvements and ideas. Reacting based on feedback can be difficult but the result can be rewarding. Working smart is another step towards success. Coca Cola works smart by acting with urgency whenever necessary, always being ready to respond to any changes, and having the confidence to change course depending on the situation. A business that is aware of the changing market situation never fails. It is essential for a business to always go with the flow and discover an effective and efficient way of doing business. Coca Cola is always aware of the performance of its employees and ensures that its employees are