158], this influence is exerted through four main elements: product, price, promotion and distribution. One of the key points of marketing is to satisfy the needs of the customer, both through service and physical products, we have already explained the importance of surpassing competitors and thus distinguishing yourself from them, in the case of product the company achieves this. objective through branding whose main element is the brand (name, logo, etc.) and through its positioning on the market (brand domain, brand heritage, brand values, brand assets, brand personalities and reflection of the brand). In the case of Easy Trip, during the branding process we tried to find a name that was easy to remember and find, but at the same time summed up our function. The brand is a key element for the well-being of the long-term customer relationship because it creates an identity for the