One glaring similarity is the way they use trends to date each other's times. In Marilyn Monroe advertising, they mainly rely on ethos. The company uses the image of Marilyn Monroe in its advertising as a form of celebrity endorsement. Marilyn Monroe was seen as something men wanted and women wanted to become. Having an icon of this caliber on their advertising gives the product and company a sense of credibility. If this ad was used now, it wouldn't be as effective because they would be limiting themselves to everyone who knows Marilyn Monroe now, which is nowhere near as many people as the number of people who knew Marilyn Monroe in the 60s. . Plus, in terms of sex appeal in ads, it would have to appear a lot more promiscuous to attract the same attention. In the bottom right corner of the ad there is a hashtag. The goal they were likely trying to achieve was to make “#ShareaCoke” trend on the many social media platforms that use hashtags. This would give positive publicity to their product. While also benefiting publicity about it, it also simultaneously dates the addition at any time the hashtags are relevant. In the same way that the Monroe ad itself used what was fashionable at the time, this ad uses the hashtag to date itself. There is also a very apparent difference between the two advertisements. This is especially seen in the