Supporting evidence comes from Hemesath and Pomponio (1998), they analyzed individual economic behavior using the prisoner's dilemma of the Chinese and Americans and found that cooperation was highest among Chinese, 54%, and lowest among Chinese. Americans, 26%. Social constructs are very useful because they provide the opportunity for researchers to analyze and understand behavior in other cultures, because most empirical findings on behavior come from the West and behaviors are very Eurocentric. However, most of the research collected concerns extremely contrasting societies in America and Asia (Fiske et al., 1984). Other supporting evidence has shown that Asians describe themselves with external traits such as brother and sister, while Europeans and Americans are more likely to describe themselves with internal traits such as spiritual and friendly (Markus and al., 1991). These behavioral differences are again the result of Asia being a collectivist society while America and Europe are individualistic.