For Michelle's employees, developing group cohesion involves establishing rules and norms to achieve common team goals and the objective of maintaining a high market share. This step applies to Michelle because standardization allows her teams to assign roles to each member based on their strengths, which will help manage sales and marketing of FitBite devices. According to Robbins et al. (2014), this stage is complete when the group structure solidifies and there is a common set of norms or expectations. This is essentially group cohesion, which is a characteristic of team effectiveness discussed by Robbins & Judge.