Failing to consider any of these factors can lead to long-term failure. According to Sirkin, H.L., Keenan, P. and Jackson, A. (2005) of Harvard Business Review, when implementing change, all aspects must be examined. Management should not only focus on the benefits that the proposed change can bring, but also on the well-being of each employee who will be affected by the said proposal. They noted the four factors that companies must consider in any transformation process, namely duration, integrity, commitment and