When we wake up in the morning, the first thing we do is search our mobile phones and check the latest updates or check our Facebook account or any other other mobile apps. With so many apps available in app stores, our choices and preferences change just like we change our clothes. It is simply the result of the evolution of technology; therefore, hoteliers must cope with the accelerated realities of today's world and also keep pace with the changing preferences of their guests. This can be easily done using mobile apps. By leveraging the benefits of mobile apps, businesses can also gain an edge over the competition. The hospitality industry has seen a notable transformation by acquiring mobile applications. Even well-established hotel brands are moving towards app development. According to statistics published by Statista, it is estimated that the global hotel industry would generate 550 billion US dollars in 2016. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Being a part of the hospitality industry, you may be aware of the outdated level of competition, and mobile application can be the key to unlocking the mystery of success in this cut-throat competition. Therefore, as guests live in a mobile-enhanced world, investing in a mobile app for hotel booking is both beneficial and essential for hospitality businesses. Today, more and more people search for and book their hotels using their smartphones. From a marketing perspective, no matter how big your hotel is, how many rooms you have, and even how many stars you have, you need to appreciate and embrace new technology as a hotel marketer and this will make you will help generate revenue, brand recognition, and add convenience to your guests. If we talk about Australian cities, branded hotels and small hotels have given the smartphone to their employees for customer satisfaction services. In these hotels, the applications are not limited to reservation or loyalty programs, but they work beyond the expectations of the hotel industry. There is enough evidence for the hospitality industry to use mobile apps, but some businesses remain confused about app development. To clear this confusion, some of the benefits that the mobile application offers to the hospitality industry are presented. below: 1. Improves customers' booking experience Imagine that Mr. X, a businessman is on a business trip. To prepare for his stay, he takes out his smartphone, opens his favorite mobile application and, in a few clicks, he checks into his hotel. . Within seconds, he receives a notification that his room is ready. As soon as he enters the hotel, he receives the welcome message with the details of his reservation and his room number. He passes the reception and heads straight to his room, unlocking it with his smartphone. Later when he completes his work and pays the required amount online. Isn't it simple and convenient, unlike before, where guests had to queue to fill out forms regarding the details of their planned stay. Now, check-in and check-out have been transformed with exceptional technology-driven customer service. With the help of the mobile application, everything is done with just a few clicks on the screen.